The Backpack

The Backpack is a dynamic newsletter that showcases the latest trends in merchandise, highlights top articles and podcast episodes, and covers global news shaping the merchandising landscape.

Released on the first and third Friday of each month, it’s packed with fresh content to keep you informed and inspired in the merch world.
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Oct 04, 2024

The Backpack: Issue 46

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Sep 20, 2024

The Backpack: Issue 45

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Sep 06, 2024

The Backpack: Issue 44

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Sep 03, 2024

The Backpack: Issue 43

Friday, August 16 Trend Alert: Regardless of your politics, merch is winning Top commonsku News: Tired of media merch-shaming? Try this. Vibe Check:…

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Aug 02, 2024

The Backpack: Issue 42

Friday, August 2 Trend Alert: Women’s sports merch is a huge miss Top commonsku News: New streamlined reports tab in commonsku! Vibe Check: Madame…

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Jul 26, 2024

The Backpack: Issue 41

Friday, July 19 Trend Alert: This $665 upcycled tote bag has sold out Top commonsku News: New streamlined reports tab in commonsku! Vibe Check: Wired’s…

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Jul 08, 2024

The Backpack: Issue 40

Friday, June 16 Trend Alert: Meet the new star of the hit show "The Bear": merch Top Merch News: Heard about our brand new skummunity Forum? Vibe Check:…

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Jun 24, 2024

The Backpack: Issue #39

Friday, June 21 Trend Alert: Is fast fashion ruining merch? Top Merch News: Welcome to the skummunity Forum! Vibe Check: The right reply to that GQ merch…

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Jun 19, 2024

The Backpack: Issue #38

Friday, June 7 Trend Alert: About that GQ article Top Merch News: Introducing skummunity Forum! Vibe Check: Politics + merch: It’s gettin’ heated out…

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