By Promo People
For Promo People

commonsku was created to empower your business: to streamline your workflow, connect your team, impress your clients, and allow you to close deals faster.

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What is commonsku?

Simply put: commonsku is a CRM, Order Management, and eCommerce platform. Promotional product business owners choose commonsku when they want to scale their business or are looking to make it easier for their team to do business. Book a 1-on-1 with us to see if commonsku is right for you.

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700+

Distributor Companies
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$1.4B

in Distributor Network Volume
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100+

Supplier Partners
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20%

Annual Growth Rate

Our Mission

commonsku enables teams to focus on what they do best: whether that’s a salesperson spending more time prospecting or with customers, a coordinator creating orders more efficiently, a production manager juggling the follow up on hundreds of orders, or the accounting team invoicing and receiving bills seamlessly. Each can play their part in what becomes an easy and integrated workflow, allowing the business to grow efficiently.


Our Story

commonsku was designed and created by people who understand the challenges of the industry. Born in 2005, commonsku was built to power RIGHTSLEEVE, a respected promotional products agency, and evolved into a comprehensive sales and marketing tool for the industry. Today, we serve 500+ distributor companies comprising $1B in sales.

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Our Story

commonsku was designed and created by people who understand the challenges of the industry. Born in 2005, commonsku was built to power RIGHTSLEEVE, a respected promotional products agency, and evolved into a comprehensive sales and marketing tool for the industry. Today, we serve 500+ distributor companies comprising $1B in sales.

2005

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Mark and Catherine Graham build ROMAN, an internal Order Management and CRM platform to manage their distributorship RIGHTSLEEVE.

2010

knowing other Distributors could benefit from ROMAN, we engage a design firm to reimagine the user interface and start testing with a select few distributors.

2011

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we launch commonsku officially. Named after 2 important elements of the platform: community (common) and product (sku).

2012

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commonsku gets an official mascot, skubot, designed by Tee Hamilton.

2014

$100M

ANNUAL SALES

Our 37 Distributor customers surpass $100 Million in annual sales.

2015

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We host our very first in-person industry education event, skucon.

2017

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skucamp, our business boot camp event, is launched in Palm Springs.

2019

Mark and Catherine Graham sell RIGHTSLEEVE to Genumark to focus on making commonsku the most powerful platform in the promotional products industry.

2021

$1B

ANNUAL SALES

Our 600+ Distributor customers surpass $1 Billion in annual sales. Read our 2021 Recap

2022

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The commonsku team reaches 30 employees and continues to grow.

Our Customer Success Team is standing by to help you get started on commonsku.
We also have an extensive library of Help Articles and How-To Videos in our application to assist your team.

Learn More About Getting Started

Trusted by our customers

Companies who join commonsku benefit not only from great software that dramatically improves their workflow but from ongoing education, events, and peer support. But don’t take it from us, check out what our customers have to say!

Read More Customer Stories

Meet our leaders

Catherine Graham

CEO

Mark Graham

President and Chief Brand Officer

Michael Armstrong

Chief Technology Officer

Bobby Lehew

Chief Content Officer

Kate Masewich

VP of Marketing

Aaron Kucherawy

VP of Customer Success

David Shultz

VP of Supplier Partnerships

Karim Kuperhause

VP of Sales

Kasim Shahid

Director of Finance and Operations

Oscar Graham

Chief Happiness Officer