By Promo People,
for Promo People

Catherine Graham is the Co-Founder and CEO of commonsku, a cloud-based CRM, order management and social collaboration platform that empowers entrepreneurial excellence. Designed for the promotional products industry by promotional products experts, commonsku makes it fun and easy to collaborate and connect with promotional products professionals. Distributors and suppliers use commonsku to share best practices, find great products, build closer relationships, and learn from industry experts and peers.

Catherine has over 15 years of experience in banking, management consulting, and growing businesses through her time at TD Bank, eBay, and A.T. Kearney. Catherine was also an owner and Managing Director at RIGHTSLEEVE, a leader in the online category of the promotional products industry, who sold to Genumark in 2019.

In her work with RIGHTSLEEVE, Catherine has been recognized as a PPB’s Best Boss and as an ASI Power 50 list honoree and she led RIGHTSLEEVE to multiple awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award, and Counselor’s Best Places to Work. Under her leadership, commonsku has received two PPAI pyramid awards and twice been recognized as a PPB Best Places to Work.

Catherine Graham on LinkedIn

Mark is the co-founder of commonsku, a business software application designed specifically for the promotional products industry. Mark is one of the founding chefs of PromoKitchen and is the host of the popular PromoKitchen podcast where he interviews industry thought leaders as well as business luminaries such as Seth Godin and Dan Pink. Recognized with multiple honors in the industry, including ASI's Distributor Entrepreneur of the Year, ASI’s Hot List, and PPAI’s Rising Stars, Mark has been featured in several major media publications (PPB, Counselor Magazine, Stitches, and Advantages). An innovative leader, Mark frequently mentors promotional entrepreneurs through writing, speaking, and training, and shares his technology expertise with promotional professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

Mark Graham on LinkedIn

Bobby Lehew has spent 25 years in the promotional products industry; 15 as CEO of Robyn, a branded products fulfillment company, and the last decade at commonsku, where he built the content engine that established the company as the most trusted voice in promo. Today, as Chief AI Officer, Bobby applies that same strategic lens to a new challenge: helping distributors navigate AI. He owns the intelligence loop between commonsku's customers, product team, and the AI landscape, leads AI adoption programs for commonsku customers, and authors the AI Promo Brief, the industry's leading AI newsletter. A multiple PPAI Gold Pyramid Award winner, PPAI Silver Technology recipient, and host of the skucast, Bobby speaks nationally on AI adoption, B2B strategy, and the future of the modern distributor.

Bobby Lehew on LinkedIn

With over a decade of experience in the SaaS industry, Sharron is the CFO at commonsku. Sharron brings diverse perspectives from her experience with start-ups, venture capital, private equity, and strategic acquisitions. In her previous role as the North American CFO of a leading global EHS software provider, Sharron was instrumental in the company's exit to Private Equity, built the North American FP&A function, completed multiple M&A transactions, and led the carve-out and sale of the North American business to a strategic acquirer. Additionally, her tenure at Top Hat, a Canadian founded EdTech company, saw her scale the company through Series B to D funding rounds and 10X revenue growth. Sharron started her career at PwC where she gained extensive technical expertise and experience across various industries. In her spare time, Sharron is usually found participating in children's activities with her daughter, volunteering with non-profits, exercising on her Peloton bike, or cruising in the Caribbean.

Sharron Xiao on LinkedIn

Dickron brings significant experience in the SaaS revenue growth and scaling sales teams. He held Vice President of Sales titles at GoCo.io and JazzHR, both of which had successful acquisitions during his time there. Dickron loves building systems, developing people, and creating valuable prospect experiences. Outside of work, he enjoys basketball, sports cars, and his family.

Dickron Kherlopian on LinkedIn

Kara is SVP of Marketing at commonsku, where she helps new organizations discover and thrive in our community. With over 20 years of experience at iconic brands like Pepsi, Nestlé, Apple, and Intuit—and later leading marketing at fast-growth SaaS companies—Kara blends big-brand expertise with start-up agility. Off the clock, she’s an avid curler and a work-in-progress golfer.

Kara Parkinson on LinkedIn

Recognized by PPAI’s PPB Magazine in 2016 as one of the industry’s most Powerful Partners and by PPB Magazine as a 2018 Rising Star, Aaron Kucherawy’s grace under pressure is legendary. Aaron began with commonsku in the early days and with the platform’s rise and success, he grew from Manager to VP of customer success, leading a team that’s always there when you need him. Aaron remains one of the most admired team members by customers. An expert in platform proficiency and systems integration, Aaron thrives on guiding new users and advising the pros on how to scale and grow their business using the commonsku platform.

Aaron Kucherawy on LinkedIn

David Shultz is the Chief Partnerships Officer at commonsku, where he leads the company’s overall partner strategy - spanning suppliers, technology, logistics, services, and innovation partners - to foster a more efficient, collaborative, and connected experience across the commonsku community. He has been instrumental in growing commonsku’s network into one of the industry’s most dynamic ecosystems - where relationships, technology, and creativity converge to help businesses work smarter and grow faster.Within the industry, David serves on the PromoCares Board, championing social and environmental responsibility across the promotional products space. He has also held positions on the Promotional Products Association of the Midwest (PPAM) Board of Directors and served on multiple committees under Promotional Products Association International (PPAI) and PromoStandards.Outside the industry, David channels his energy into the Big Slick Celebrity Weekend - an annual Kansas City fundraiser that has raised nearly $30 million to support pediatric cancer research and care at Children’s Mercy Hospital.

David Shultz on LinkedIn

Charlie Moscoe is the VP of Product management at commonsku, bringing over 10 years of business-to-business Product Management experience to the team. With a background in design and computer science, he has worked across a wide variety of industries, with a focus on marketplace applications. Charlie combines user-centric design processes with data-driven experimentation to help commonsku's customers grow and thrive. Outside of work, Charlie loves to get out in nature, hiking in the forest or out in the back country on his snowboard.

Charlie Moscoe on LinkedIn

With over a 15 years of experience in the tech industry, Dileshni is the VP of Technology at commonsku. Dileshni has experience working in startups to venture capital backed to publicly held software companies.  These companies have spanned a variety of industries, including e-commerce, FinTech and mostly recently in digital operations management. In her previous role at PagerDuty, she led the automation product line, and saw the company go from series D to a public company. Dileshni emphasizes building empathy for customers when building technical solutions with the engineering team. Outside of work, Dileshni is usually playing ball hockey or scuba diving.

Dileshni Jayasinghe on LinkedIn

Martha Carscadden is a People and Culture leader with over ten years of experience in the technology industry. She believes in a human-centered, flexible approach that aligns processes and culture to enable business success. She has helped scale Canadian-headquartered global companies 2.5x growth and to accolades for being some of the best employers in Canada. She is a former Steering Committee Member of the TAP Network, speaker on innovative HR, and an ardent supporter of Diversity, Inclusion, and Belonging in tech. She lives in Vancouver with her partner, two kids, and dog. She once won first place in a Simpsons Diorama Rama contest with a fully edible version of Homer in the Land of Chocolate.

Martha Carscadden on LinkedIn

Oscar is the office dog and Chief Happiness Officer at commonsku. Oscar is extremely friendly and works hard to ensure everyone at the office feels welcome. You can find him patrolling the office for treats, playing fetch, or welcoming anyone who opens the door. Next time you stop by the commonsku headquarters, say hello!

Oscar doesn't have his own LinkedIn profile, but would love for you to use Petfinder to find a local Animal Shelter or Rescue near you. 🐾