Articles
skucon 2019, "The Burning Man of Expos"
There were hugs. And high-fives. Lots of laughter. Even cartwheels. There was wine and Albert Camus. Larry Cohen. A musical performance. And irreverent…
Are you Shilling Product or Solving Problems? 14 Questions to Make You a Customer Expert
In our last post, we discussed the three roles that describe the evolution of the promotional products professional, that of the promo pusher, the…
Converting Customers into Raving Fans with Ruth Verver (A skucamp NOLA Video)
Ruth Verver has over 15 years of operations and marketing experience. She jumped into the industry right after college, working for a distributor in a…
So You Suck at Content Marketing - It's Time to Suck Less (A skucamp NOLA video with Bill Petrie and Kirby Hasseman)
Bill Petrie has over 17 years working in executive leadership positions at leading promotional products distributorships. In 2014, he launched brandivate…
Coaching Your Team to Stunning Wins (Business Planning Series, Part 3)
Whether you are a solopreneur or manage a team of salespeople, how do you do business planning that becomes more than wishful thinking? How do we make…
Building a Company to Last and a Life to Love with Rod Brown of MadeToOrder, Inc. (A skucamp NOLA Video)
Rod Brown started the Harwood Company, a promotional products distributor, in 1989, grew it to over $13 million in sales and sold it in 2000. In 2003, Rod…
3 Quenching Tactics That Will Inspire Clients to Buy More (Business Planning Series, Part 2)
Whether you are a solopreneur or manage a team of salespeople, how do you do business planning that becomes more than wishful thinking? How do we make…
Here's the thing about that piece on swag by Elizabeth Segran in Fast Company: she's right.
The $24 billion dollar promotional products industry is up in arms over the Fast Company article by Elizabeth Segran, It’s time to stop spending billions…
7 Questions to Dramatically Increase Your Sales (Business Planning Series, Part 1)
Whether you are a solopreneur or manage a team of salespeople, how do you do business planning that becomes more than wishful thinking? How do we make…