Articles
Moneyball: 3 KPI’s That Will Make You a Better Coach (Building a Salesforce, Part 3)
KPI’s are worthless unless you do something with them. You don’t manage a salesforce, you coach them, and whether they are new to the team or your star…
How Much Should I Pay a Salesperson? (Building a Salesforce Part 2)
In our previous post, we talked about getting ready to scale your sales team and in today’s post, we’ll look at the actual numbers we have to work with to…
Sci-Fi Promo: How Emerging Tech Can Be Used Today with Eric Granata (a skucon 2019 Video)
Eric Granata is the VP of Business Development at ROBYN, a branded products fulfillment company that creates and distributes promotional products,…
Ready to Scale Your Sales Team? Ask This Critical Question First (Part 1 in our Series on Building a Salesforce)
So, you want to hire more salespeople and grow your salesforce. And once you’ve determined you definitely need to do this, your first question becomes:…
skucon Stories: Gillian Hammond with Brand Fuel, Inc. (A skucon 2019 Video)
A new series introduced at skucon this year were 10-minute segments called “skucon stories.” Outlandish, bizarre, risky, and hilarious, these are stories…
180° From Ordinary: A Journey from $1 to $50 Million with Larry Cohen (A skucon 2019 Video)
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skucon 2019, "The Burning Man of Expos"
There were hugs. And high-fives. Lots of laughter. Even cartwheels. There was wine and Albert Camus. Larry Cohen. A musical performance. And irreverent…
Are you Shilling Product or Solving Problems? 14 Questions to Make You a Customer Expert
In our last post, we discussed the three roles that describe the evolution of the promotional products professional, that of the promo pusher, the…
Converting Customers into Raving Fans with Ruth Verver (A skucamp NOLA Video)
Ruth Verver has over 15 years of operations and marketing experience. She jumped into the industry right after college, working for a distributor in a…
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