Articles
The Craft of Renewal: 6 Ways to Revitalize and Refashion Your Brand
Reading time: 7 min We arrive in Salt Lake City on a mission: to discover how in the hell a 30-year old lanyard company, within an old and commoditized…
Unvarnished and Unconventional: Bold Ideas on How to Build a Better Promotional Products Support Team (The Path to $10 Million, Part 5)
Reading time: 5 minutes “Strategic investment in infrastructure produces a foundation for long-term growth,” wrote businessman and troubadour Roger…
4 Mistakes to Avoid When Hiring Promotional Products Salespeople (The Path to $10 Million, Part 4)
Exponential sales growth requires recruiting, getting the right people “on the bus.” The phrase “on the bus” comes from Good to Great by Jim Collins, a…
The 5 Stages of Business Growth (The Path to $10 Million, Part 3)
How do you get from $500,000 to $1 million in sales? How do you grow from $1 million to $3 million? What does it take to get to $10 million? We’re…
3 Key Elements That Make a Promotional Products Company Great to Work For
“Because we actually give a shit about the people we employ.” That’s what Andy Thorne, President of UK-based distributor Outstanding Branding said when I…
3 Critical Roles in a Promotional Products Distributorship: The Architect, the Sales Driver, and the Nurturer (The Path to $10 Million, Part 2)
How do you get from $500,000 to $1 million in sales? How do you grow from $1 million to $3 million? What does it take to get to $10 million? This is the…
7 Questions That Help You Focus and Find Your Personal Path to Success (Part 1: The Path to $10 Million)
Feels good. I’ve hit a level of sales that I’m proud of, I’ve worked hard, but … I now realize … future growth is all up to me: my sales, my prospecting,…
A 25-Year New Beginning
It is a sweltering Spring day in San Francisco, and a 14-year old boy walks up and down the bleachers at Candlestick Park, shouting out prices, selling…
4 Business Learning Hacks for the Time-Starved Promotional Professional
From the minute your alarm goes off in the morning and your feet hit the ground, you race from one raging deadline to the next: shuffling kids to school,…