Articles
If Your Customer Were Honest, Here’s What She’d Say
What if your buyer could tell you how she really feels? What if she dropped the niceties and pulled no punches? What if she informed you about what you…
5 Critical Changes the Customer of Tomorrow Demands Today
Massive shifts are taking place in how we work and how we sell and the business that thrives today will adjust to these now. The customer of tomorrow, the…
Customer Growth Journey with KG Specialties: More Cowbell
This post has been updated to reflect the merger of KG Specialties and Premiere Press on August 31, 2023. This union empowers KG Specialties with expanded…
Alex Rodriguez: Do You Want Him At-Bat or Serving Popcorn? (Building a Salesforce Part 5)
Imagine this: You are the coach of the New York Yankees. It’s a playoff game and the score is tied. You’re at the bottom of the ninth with two outs. Your…
This is What Happens When Your Sales and Marketing Strategy are Synched (Building a Salesforce, Part 4)
If you suck at marketing your own brand, why would a client trust you with theirs?Clients today have sophisticated tastes. They know what effective…
skucon Stories: Steve Rone with SnugZ USA (A skucon 2019 Video)
A new series introduced at skucon this year were 10-minute segments called “skucon stories.” Outlandish, bizarre, risky, and hilarious, skucon stories are…
Inside the Mind of the Creative Agency Entrepreneur (a skucon 2019 Video)
What do you aspire to? How do you separate yourself from the competition in a way that ignites the imagination of all of your stakeholders: clients,…
Moneyball: 3 KPI’s That Will Make You a Better Coach (Building a Salesforce, Part 3)
KPI’s are worthless unless you do something with them. You don’t manage a salesforce, you coach them, and whether they are new to the team or your star…
How Much Should I Pay a Salesperson? (Building a Salesforce Part 2)
In our previous post, we talked about getting ready to scale your sales team and in today’s post, we’ll look at the actual numbers we have to work with to…