Articles
6 Traits the Salesperson of Tomorrow Needs Today
Massive shifts are taking place in how we work and how we sell and the business that thrives today will adjust to these now. The customer of tomorrow, the…
commonsku sessions: Reflections on the 4-City Tour to Double the Size of the Industry
It was a tiny idea that grew into a colossal vision: What if we created a sales conference that focused on doubling the size of the industry? Each year,…
If Your Customer Were Honest, Here’s What She’d Say
What if your buyer could tell you how she really feels? What if she dropped the niceties and pulled no punches? What if she informed you about what you…
5 Critical Changes the Customer of Tomorrow Demands Today
Massive shifts are taking place in how we work and how we sell and the business that thrives today will adjust to these now. The customer of tomorrow, the…
Customer Growth Journey with KG Specialties: More Cowbell
This post has been updated to reflect the merger of KG Specialties and Premiere Press on August 31, 2023. This union empowers KG Specialties with expanded…
Alex Rodriguez: Do You Want Him At-Bat or Serving Popcorn? (Building a Salesforce Part 5)
Imagine this: You are the coach of the New York Yankees. It’s a playoff game and the score is tied. You’re at the bottom of the ninth with two outs. Your…
This is What Happens When Your Sales and Marketing Strategy are Synched (Building a Salesforce, Part 4)
If you suck at marketing your own brand, why would a client trust you with theirs?Clients today have sophisticated tastes. They know what effective…