LIVE WEBINAR | THURSDAY DECEMBER 12TH | 2 PM EST

A Look Back, A Look Ahead: Industry Trends and Outlook for 2025

Register Now
2024yearinreview

2024 was a wild year: the US election, stock market record highs led by companies like Nvidia yet rampant inflation, AI’s embeddedness in our every day, and major industry consolidation. Internationally: wars and ongoing geo-political tension with potential tariff impacts are looming on the horizon, plus, an industry that is expanding outside North American borders. Given the volatility and uncertainty, how should business leaders think and plan for the future?

Join commonsku’s CEO Catherine Graham and President and Chief Brand Officer Mark Graham, along with Bobby Lehew, as we chat about the tumultuous 2024 and look ahead at the significant trends that will shape the industry in 2025! 

 

What You'll Learn:

  • 2024 in Review: Key milestones, innovations, and lessons that defined the year.
  • Emerging Industry Trends: AI advancements, international expansion, and distributor consolidation.

  • Merch as a Medium: The influence of merchandise as social currency and its role in shaping sales strategies.

  • What’s Next for 2025: Predictions and strategies for navigating an evolving market.

 

Who Should Attend:

  • Promotional products professionals reflecting on 2024 and planning for the future.
  • commonsku users eager to maximize the platform’s potential in 2025.
  • Industry leaders seeking insights into the trends shaping the year ahead.

LIVE WEBINAR | Thursday DECEMBER 12th @ 2 PM EST

A Look Back, A Look Ahead: Industry Trends and Outlook for 2025 

About Our Speakers

headshots-Mark-Blue

Mark Graham
commonsku

PRESIDENT & CHIEF BRAND OFFICER

Mark is the co-founder of commonsku, a business software application designed specifically for the promotional products industry. Mark is one of the founding chefs of PromoKitchen and is the host of the popular PromoKitchen podcast where he interviews industry thought leaders as well as business luminaries such as Seth Godin and Dan Pink. Recognized with multiple honors in the industry, including ASI's Distributor Entrepreneur of the Year, ASI’s Hot List, and PPAI’s Rising Stars, Mark has been featured in several major media publications (PPB, Counselor Magazine, Stitches, and Advantages). An innovative leader, Mark frequently mentors promotional entrepreneurs through writing, speaking, and training, and shares his technology expertise with promotional professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

headshots-Catherine-yellow

Catherine Graham
commonsku

CEO
Catherine Graham is the Co-Founder and CEO of commonsku, a cloud-based CRM and order management platform for the promotional products industry. With over 15 years of experience in banking, management consulting, and business growth at TD Bank, eBay, and A.T. Kearney, Catherine has built a reputation for driving innovation. She was also an owner and Managing Director at RIGHTSLEEVE, a leading online promotional products company, which was sold to Genumark in 2019. Under her leadership, RIGHTSLEEVE won numerous awards, including ASI Distributor Entrepreneur of the Year and PPAI Web Award. At commonsku, Catherine has led the company to win multiple industry honors, including two PPAI Pyramid Awards and two PPB Best Places to Work recognitions.

Meet the Experts

Dominique-Volker-w-BG - Smaller
Vanguard Promotions

Anthony McNally

Brand Experience Manager

 

Anthony has over 15 years of industry experience as a leader for multiple distributorships in the Northeast. While at Vanguard he has been able to help transition the company’s sales force to a multi-channel selling team, restructure the in house production team and create work efficiencies through his creative methods.
Bobby Lehew w BG - smaller
commonsku

Bobby Lehew

Chief Content Officer

 

Prior to joining commonsku, Bobby was the CEO for 15 years at Robyn, a distributor that specialized in shops and company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, the skucast, and a national speaker on topics related to B2B marketing, B2B selling storyselling.

Fed Up with the Order Scavenger Hunt?

Unite Your Team with One Source of Truth!

About commonsku

commonsku is a comprehensive software solution tailored specifically for the promotional products industry. It serves as a CRM, Order Management, and eCommerce platform, providing a sophisticated hub that seamlessly connects distributors and suppliers. With commonsku, teams can streamline their workflow and focus on what they do best, fostering efficient and sustainable growth.

distributor-companies

800+

DISTRIBUTORS
network-volume

$1.8B

In Volume
supplier-partner

100+

Supplier Partners
growth-rate

20%

Distributor Growth Rate