On-Demand Webinar

Team SCG's Savannah Dmytriw on Blending AI with Brand Magic

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Savannah Dmytriw — VP of Marketing at TEAM SCG and the voice behind @MERCHGIRLY — is redefining how AI fits into creative merch campaigns. In this AI Webinar, Savannah shares how she’s using AI to sharpen her skills, avoid the “all-bot” trap, and decide what stays human. From landing $3.5M accounts to shaping campaigns for one of the industry’s leading brands, she’s proof that tech works best when it meets a marketer with taste.

 

Three Things You'll Learn:

  • How to use AI to level up your strengths and improve your weak spots without losing your creative edge
  • Why AI can’t be your only professional skill (and how to keep it in perspective)
  • How to decide what to automate and what still needs the human touch

 

About Savannah:

  • VP of Marketing at one of the largest and most forward-thinking distributors in the industry (TEAM SCG)
  • Known for landing big wins early — including a $3.5M account in her first year
  • Brings a brand connoisseur mindset to AI adoption, ensuring automation never flattens creative vision
  • Featured as a Top 10 Influencer on PPAI’s Online 18 and in The Marketing Millennials — recognized for staying ahead of both merch and marketing trends

About Our Speakers

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Bobby Lehew

commonsku

Chief Content Officer

Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts. Bobby was the CEO for 15 years at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A multiple PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, skucast, and a national speaker on topics related to B2B marketing, B2B selling, and storyselling. Bobby is an ardent bibliophile who loves to explore creative insights from entrepreneurs who bridge the world between art + commerce.

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Savannah Dmytriv

Team SCG

VP OF MARKETING

Savannah Dmytriw - better known as MERCH GIRLY - entered the promo world as a product of the pandemic. Thrown into unprecedented times with even more unprecedented circumstances, Savannah built a thriving book of business while marketing budgets everywhere were frozen solid. Armed with creativity and sheer determination, she landed a $3.5M client in her first calendar year and continues to hunt whales as the VP of Marketing at TEAM SCG. Her approach isn’t to just “sell swag”, rather she sees herself as a brand connoisseur - someone who dives deep into a brand’s essence before suggesting a single product. When she’s not crafting fabulous campaigns, you’ll find her chronicling merch moments on her Instagram @MERCHGIRLY, pulling inspiration from the wellness, live event, hospitality, and luxury retail worlds. Her fresh perspective has earned her a spot as a Top 10 Influencer on PPAI’s Online 18 and a feature in The Marketing Millennials newsletter and podcast, cementing her status as the girly twirly authority in the merch game.

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About commonsku

commonsku is a comprehensive software solution tailored specifically for the promotional products industry. It serves as a CRM, Order Management, and eCommerce platform, providing a sophisticated hub that seamlessly connects distributors and suppliers. With commonsku, teams can streamline their workflow and focus on what they do best, fostering efficient and sustainable growth.
distributor-companies

900+

Distributors
network-volume

$2B

In Volume
supplier-partner

100+

Supplier Partners
growth-rate

20%

Distributor Growth Rate