Articles
Building Beautiful Unboxing Moments with Jesse Genet, Lumi (A Product Summit: Holiday Video)
When it comes to holiday gifting, we all know that every detail matters, from the products we select to the creative design and the packaging that we…
The Simple Habit That Unlocks Your Potential (Habit Series, Tip #2)
Most of us don’t have bad habits. We have wrong habits. Need proof? You’re reading this article. You wouldn’t have gotten past the headline if you weren’t…
The 1st Step in Forming a Life-Changing Habit. (Habit Series, Tip #1)
On the go? Check out the audio version of this blog post below, or by searching for skucast wherever you listen to your podcasts. skucast - the official…
commonsku Turns 10!
10 years ago, commonsku was just Catherine, me, and one developer subletting space from our other business at the time, Rightsleeve. It was a thrilling -…
Is Your Promotional Products Business Making These Common Mistakes?
In the world of small business, everyone wears multiple hats. Small business owners wear most of all. Urgent client requests pour in, employees need…
Is Your Marketing Ready for the New Buyer Surge? (Part 3)
Is your marketing ready for the surge? Covid ushered in “a mass migration to digital.” B2B buyers (over 70% of them) now consider remote selling and…
Marketing is the New Sales (Part 1)
On the go? Check out the audio version of this blog post below, or by searching for skucast wherever you listen to your podcasts. skucast - the official…
Do You Have the Mindset for Sales Success?
The world of sales and marketing blend together now more than at any other time. Over the years I’ve done a lot of reading and exploring in the world of…
Are Your Client Relationships Profitable? Take the 10-Question Test
Most of us manage our client relationships by gut instinct. By feel rather than fact. The problem with gut instinct is that it’s not smart enough. It’s…