The world of sales and marketing blend together now more than at any other time. Over the years I’ve done a lot of reading and exploring in the world of…

Most of us manage our client relationships by gut instinct. By feel rather than fact. The problem with gut instinct is that it’s not smart enough. It’s…

Net zero. Carbon offsets. Blockchain. Circularity. Ethical sourcing. Let’s face it: Sustainability is a broad and deep topic with many subtopics, from…

Shawna Keen is the Vice President of Sales at Juice Marketing, a marketing production house focused on creating interactive experiences, which includes…

Distributors are often in a state of reacting to sustainability requests: more often than not, many distributors shift to sustainable options only by the…

“Your third option is you don’t get your beach towels in time for your event.” That’s a phrase none of our clients want to hear. Nor a phrase any of us…

Within 16 years, twelveNYC has become one of the most respected companies in branded merchandise, creating custom product stories for the world’s most…

Sometimes this business feels like a giant Jenga game. Every day, it seems like you’re one block away from the whole infrastructure toppling. Though…

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