Most of us don’t have bad habits. We have wrong habits. Need proof? You’re reading this article. You wouldn’t have gotten past the headline if you weren’t…

On the go? Check out the audio version of this blog post below, or by searching for skucast wherever you listen to your podcasts. skucast - the official…

10 years ago, commonsku was just Catherine, me, and one developer subletting space from our other business at the time, Rightsleeve. It was a thrilling -…

In the world of small business, everyone wears multiple hats. Small business owners wear most of all. Urgent client requests pour in, employees need…

Is your marketing ready for the surge? Covid ushered in “a mass migration to digital.” B2B buyers (over 70% of them) now consider remote selling and…

On the go? Check out the audio version of this blog post below, or by searching for skucast wherever you listen to your podcasts. skucast - the official…

The world of sales and marketing blend together now more than at any other time. Over the years I’ve done a lot of reading and exploring in the world of…

Most of us manage our client relationships by gut instinct. By feel rather than fact. The problem with gut instinct is that it’s not smart enough. It’s…

Net zero. Carbon offsets. Blockchain. Circularity. Ethical sourcing. Let’s face it: Sustainability is a broad and deep topic with many subtopics, from…