Articles
Is Your Promotional Products Business Making These Common Mistakes?
In the world of small business, everyone wears multiple hats. Small business owners wear most of all. Urgent client requests pour in, employees need…
Is Your Marketing Ready for the New Buyer Surge? (Part 3)
Is your marketing ready for the surge? Covid ushered in “a mass migration to digital.” B2B buyers (over 70% of them) now consider remote selling and…
Marketing is the New Sales (Part 1)
On the go? Check out the audio version of this blog post below, or by searching for skucast wherever you listen to your podcasts. skucast - the official…
Do You Have the Mindset for Sales Success?
The world of sales and marketing blend together now more than at any other time. Over the years I’ve done a lot of reading and exploring in the world of…
Are Your Client Relationships Profitable? Take the 10-Question Test
Most of us manage our client relationships by gut instinct. By feel rather than fact. The problem with gut instinct is that it’s not smart enough. It’s…
Supplier Panel: Sharing the Supply Chain Story (A Product Summit: Sustainability Video)
Net zero. Carbon offsets. Blockchain. Circularity. Ethical sourcing. Let’s face it: Sustainability is a broad and deep topic with many subtopics, from…
Client Tips from the Pros #5: Never Say “No” (Shawna Keen, Juice Marketing)
Shawna Keen is the Vice President of Sales at Juice Marketing, a marketing production house focused on creating interactive experiences, which includes…
Distributor Panel: Selling Sustainability and Avoiding Brandfill (A Product Summit: Sustainability Video)
Distributors are often in a state of reacting to sustainability requests: more often than not, many distributors shift to sustainable options only by the…
Clients Tips from the Pros #4: Brutal Honesty (Mike Krauser, Trend Brand Solutions)
“Your third option is you don’t get your beach towels in time for your event.” That’s a phrase none of our clients want to hear. Nor a phrase any of us…