Articles
Marketing > Sales (Is Your Sales Team Even Relevant Anymore?)
Sales growth: There’s the old way and the new way. The new way to grow sales is to understand that marketing is sales. In fact, I’ll be bolder. I’ll go as…
Advocacy, Activism, and Transparency: A Conversation between Denise Taschereau, Kierstin De West, and Chris Miller, Head of Global Activism with Ben & Jerry’s (A skucon 2021 Video)
With a focus on advocacy, activism, and transparency, Ben and Jerry’s is a vital and conscientious voice in our world today. In this interview with Chris…
During skucon 2021, there were over 4,000+ comments from the community, here’s the best of them.
As event organizers in a zoom-exhausted world, you never really know exactly how an event will land. You plan, and plan, and plan. You spend countless…
Making It Easier to Win in 2021: New Distributor Benefits
When commonsku launched 10 years ago, our goal was to make it easier for distributors and suppliers to sell, easier to grow. We envisioned a world where…
Setting Sales Goals in Uncertain Times (Sales Series, Part 6)
On the go? Check out the audio version of this blog post below, or by searching for skucast wherever you listen to your podcasts. skucast - the official…
So, You Think You Know How to Use a Hashtag?
Over the past several years hashtags have garnered a negative connotation in the world of social media. If your reading has led you here you likely fall…
The Elevator Pitch is Dead. Long Live the Story. (Sales Series, Part 4)
Last week, we hosted Sessions at Home, the industry’s only virtual sales conference for distributors and suppliers, and during the conference, an…
The Most Defining Moment in Sales: Answering "Who Are You and What Do You Do?" (Sales Series, Part 3)
It’s the most critical moment in sales, and you face it frequently. You either dread this moment or worse, you’re overconfident in this moment. Either…