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"Does this make a distributor's life easier?" The question driving iClick, now Connected+ on commonsku

Meet iClick: your Mobile Tech partner, now connected end-to-end inside commonsku

"Connected+ on commonsku takes the friction out of working with iClick. One collection, one source, no re-quoting. Pair that with our 99.5% accuracy, free 24-hour production, and dedicated program support, and distributors get to focus on selling instead of coordinating. The phone is the most valuable real estate in promo, and commonsku distributors now have a partner ready to help them own it."

— Rachel Hare, VP of Sales & Strategy, iClick

We're excited to welcome iClick to commonsku as our newest Connected+ Supplier. With their PromoStandards integration now live, distributors can submit electronic purchase orders (ePOs) for one of promo's most-trusted mobile and tech accessory lines, all from inside their commonsku workflow.

Meet the Supplier: iClick

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Founded in Seattle in 2001, iClick made its mark by being first: the first supplier to bring branded USB drives to the promo industry. Over the next two decades, the company expanded into mobile and tech accessories, anchored by exclusive promo partnerships with PopSockets, Casely, and (most recently) Xoopar.

From USB drives to MagSafe: 25 Years of Mobile Tech Firsts

Before iClick, a branded USB drive wasn't a thing in promo. In 2001, iClick introduced the first one to the industry, and a category was born. Since then the company's been obsessed with one thing: bringing the tech people actually want to use.

Founder Lon McGowan was a 20-something techie at the time, dreaming of striking gold with MP3 players and digital cameras — funny enough, that's actually how iClick got its name!

iclick_pro7c-camera-founding

The MP3 players and cameras gave way to USB drives. USB drives gave way to power banks, Bluetooth speakers, and phone grips. By 2017, iClick had become the go-to supplier for custom PopSockets, propelling the product's success from promo staple into a retail phenomenon.

iClick's product lineup today is built around the accessories people carry every day: MagSafe-compatible items, wireless chargers, the Xoopar tech line, Casely, and more.

The form factors keep changing. The instinct for what people actually want — and delivering the service they deserve — doesn't.

A 25-year Passion for the Right Product

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iClick is a combination of three things: service, speed, and curated product — the things that matter most when distributors are choosing who to partner with.

iClick built its reputation as the USB supplier in the promo industry. When PopSockets exploded in 2016–2017, iClick recognized the opportunity early, became the exclusive promo supplier, and used that momentum to reinvent the business around mobile tech accessories. That willingness to evolve and follow the product instinct rather than cling to what worked before has defined the company through every market shift since, including navigating COVID and emerging on the other side with a sharper focus.

In 2025, after a few quieter years of retooling, iClick re-emerged into the marketplace with renewed energy: a tighter product lineup built around items that are easily transportable, foldable, and smart-tech forward, all centered on the single best branding surface in promo — the phone.

Every product is backed by a lifetime guarantee, full-color and full-bleed decoration, 24-hour rush options, and the kind of inventory depth that lets distributors pitch with confidence. That eye for product is the same instinct iClick was founded on, and it's what makes the company a natural fit for Connected+: a partnership built on accuracy, speed, and getting the product right.

Explore the Own the Phone Collection

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The Own the Phone Collection is now live on commonsku. It pulls iClick's most-requested phone-forward products into one easy-to-browse hub: phone grips, MagSafe-compatible accessories, on-phone battery packs, audio, and the Xoopar Smile Mirror Power Bank that's been their breakout SKU.

Drop the whole Collection, or just the products that fit, into a Project or Shop in a few clicks.

 

Customer Action

Already a commonsku customer? Log in, open the Collection, and add products straight to your next merch project.

Connected+ Integration Through PromoStandards

PromoStandards is an open set of data exchange standards built specifically for the promotional products industry. When a supplier is PromoStandards-enabled — like every supplier in commonsku's Connected+ community — their warehouse, pricing, and order data flows directly into a distributor's workflow.

For your team, that means:

  • Live inventory and pricing in your presentations and quotes — no PDF catalog hunts, no outdated price lists
  • ePOs submitted directly to iClick's system, with confirmation back to your commonsku production tab
  • Real-time order status and shipping updates synced to your client communication
  • Fewer errors, fewer follow-up calls, and a faster path from quote to invoice on every iClick line item in your merch projects

Everything happens inside commonsku — a faster path from quote to confirmed order, less manual data entry, and clearer visibility on every iClick line item in your merch projects.

Ready to put iClick to work?

Customer Action

For commonsku customers: Connect with iClick to get PromoStandards integrated.

Exploring commonsku? iClick is one of 16 suppliers in the Connected+ community, and the network is growing.

At commonsku, we're building more than software. We're strengthening the skummunity with tools and partnerships that help your business grow.
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