Articles
Are You Ready for the Boom?
Consider this small window of opportunity -now- the biggest moment of your future. The Financial Times called it a “once-in-a-century” boom, the Economist…
The Art & Science of Curation: A Supplier’s Perspective (Curation Series, Part 4)
Curation is the most underrated -yet vital- creative muscle in our business. This is why it’s somewhat baffling that as an industry of professional…
6 Framework Questions for Curating Quickly (Curation Series, Part 3)
On the go? Check out the audio version of this blog post below, or by searching for skucast wherever you listen to your podcasts. skucast - the official…
Developing the Craft of Curation (Curation Series, Part 2)
You have likely received this proposal from a client: Develop a full merchandise line for their brand that reflects their brand image but is also loyal to…
Marketing > Sales (Is Your Sales Team Even Relevant Anymore?)
Sales growth: There’s the old way and the new way. The new way to grow sales is to understand that marketing is sales. In fact, I’ll be bolder. I’ll go as…
During skucon 2021, there were over 4,000+ comments from the community, here’s the best of them.
As event organizers in a zoom-exhausted world, you never really know exactly how an event will land. You plan, and plan, and plan. You spend countless…
Making It Easier to Win in 2021: New Distributor Benefits
When commonsku launched 10 years ago, our goal was to make it easier for distributors and suppliers to sell, easier to grow. We envisioned a world where…
Setting Sales Goals in Uncertain Times (Sales Series, Part 6)
On the go? Check out the audio version of this blog post below, or by searching for skucast wherever you listen to your podcasts. skucast - the official…
The Elevator Pitch is Dead. Long Live the Story. (Sales Series, Part 4)
Last week, we hosted Sessions at Home, the industry’s only virtual sales conference for distributors and suppliers, and during the conference, an…
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