Articles
Developing the Craft of Curation (Curation Series, Part 2)
You have likely received this proposal from a client: Develop a full merchandise line for their brand that reflects their brand image but is also loyal to…
Marketing > Sales (Is Your Sales Team Even Relevant Anymore?)
Sales growth: There’s the old way and the new way. The new way to grow sales is to understand that marketing is sales. In fact, I’ll be bolder. I’ll go as…
During skucon 2021, there were over 4,000+ comments from the community, here’s the best of them.
As event organizers in a zoom-exhausted world, you never really know exactly how an event will land. You plan, and plan, and plan. You spend countless…
Making It Easier to Win in 2021: New Distributor Benefits
When commonsku launched 10 years ago, our goal was to make it easier for distributors and suppliers to sell, easier to grow. We envisioned a world where…
Setting Sales Goals in Uncertain Times (Sales Series, Part 6)
On the go? Check out the audio version of this blog post below, or by searching for skucast wherever you listen to your podcasts. skucast - the official…
The Elevator Pitch is Dead. Long Live the Story. (Sales Series, Part 4)
Last week, we hosted Sessions at Home, the industry’s only virtual sales conference for distributors and suppliers, and during the conference, an…
The Most Defining Moment in Sales: Answering "Who Are You and What Do You Do?" (Sales Series, Part 3)
It’s the most critical moment in sales, and you face it frequently. You either dread this moment or worse, you’re overconfident in this moment. Either…
6 Traits of the Client-Obsessed Salesperson (Sales Series, Part 2)
2020 marks the end of an old era and the ushering in of a new. Forrester research wrote: “For B2B sales, change has been a long time coming, and the…
Three Attitude Shifts To Kick off Your “New Year” (Sales Series, Part 1)
Do you feel it? For many of us, Labor Day signals new beginnings, a fresh start. The long hot summer ends, the season brings cooler weather, school begins…