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Apr 20, 2022

The 3-Step Method to Overcoming Resistance to “Change” in Your Promotional Products Business

We resist change for all kinds of reasons. Chief among them is not our discomfort, nor even our fear of loss, but a far more powerful fear: uncertainty.…

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Apr 13, 2022

How Self-Limiting Beliefs Sabotage Change in Your Promotional Products Business

skucast - the official podcast of commonsku · Bonus Episode: How Self - Limiting Beliefs Sabotage Change Change is not a one-and-done experience for a…

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Mar 23, 2022

8 Take-Aways from the UPS Unstoppable Shop

What happens when UPS, a 115-year-old logistics company, decides to drop a limited edition clothing line at New York Fashion Week (NYFW)? Deliverable…

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Feb 02, 2022

5 Simple Tools to Make Your Promotional Products Business Smart, Fast, and Profitable

If there is one truth that carries us into 2022, it’s that our work has become more complex. On one hand, complexity kills. It complicates, confuses, and…

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Jan 26, 2022

12 Mind-Blowing Ideas Dropped at skucon 2022

From NFT’s, to virtual reality, to meta-merch for the metaverse, skucon 2022 was an explosion of future-focused ideas, fresh examples, and mind-bending…

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Jan 20, 2022

The 2022 skummunity Award Winners

The skummunity awards were created to honor the explorers, rule-breakers, dreamers, and innovators in the branded merchandise industry. At the live skucon…

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Dec 15, 2021

Welcome to the World of Branded Merch!

Updated August 29, 2024 Welcome to the world of branded merch! If you’re reading this, you’ve just walked into an astonishingly creative world. How…

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Dec 01, 2021

Branded Merch: The Revolution Happening Right Under Your Nose

Updated, April 7th 2022: The following post was originally a part of an onboarding series for the industry. At skucon in January, we expanded on this…

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Nov 17, 2021

Why Most Promo Businesses Fail to Hit Sales Targets (Sales Planning, Part 3)

In our current series on sales planning, we shared 3 Trends That Will Supercharge Your Sales, How to Unpack Your Sales Potential, plus a webinar, How to…