Articles
The One Metric That Matters
What’s the most important metric you should be measuring to ensure your business health? Although there are key numbers, like sales and margin, that you…
Curation: The Most Underrated -and Teachable- Skill for the Promo Professional Today
You’re a professional curator. That’s a surprise to some of you, but that’s what you are. Every day, you sort, sift, and select specific products from…
commonsku Shops Talk with RIGHTSLEEVE
Since the introduction of shops this summer, many distributors are discovering how easy it is to create a commonsku Shop and because of it, they are…
commonsku Shops Talk with IMM (Intentional Merch & Marketing)
It’s a David and Goliath story: Small-but-progressive distributor wins six-figure program away from one of the biggest uniform companies in the world. I…
Which Side of the Promo Brain Are You?
Distributors face a demanding new client. Today’s post-pandemic client expects more from you: more consultation, more creative ideas, more unique…
An Easy 5 Pt. Checklist to Grow Your Client’s Shop
The fastest sales growth opportunity is always right in front of you. But because this industry has endless selling options (we can sell to multiple…
How to Create More Shop Opportunities with Clients
In this series on shops, we’re creating a mini-guide to help you sell more through shops, from spotting new shop opportunities to growing your existing…
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