It was a crazy project, the kind of projects Brand Fuel has become known for, and it was a simple concept but with a profound meaning: put on your favorite band's t-shirt and tell the world why they are important to you.
And so, #bandfuelproject was born.
Robert Fiveash and Danny Rosin, founders of Brand Fuel are well-known leaders throughout the industry and highly respected for their success but more importantly, for their open door, generous spirit, and brilliant marketing.
A 30-year friendship and almost two decades of doing business together, with offices in Raleigh, North Carolina and Norfolk, Virginia, Robert and Danny have helped define for our industry what it means to be a mentor and lead a successful business that is also shaped by generous hearts.
Robert is the President of Promokitchen, an all-volunteer, non-profit organization led by professionals in industry and Danny currently serves on the board of the Promotional Products Association International.
In today’s episode, Mark Graham, commonsku’s Chief Platform Officer, and Bobby Lehew chat with Danny and Robert about their Band Fuel project to explore why they created it and what they learned through the process.
Join us for a rocket-fueled trip with two of the brainiest and zaniest marketing minds in the business!
