Michael Scott Cohen is CEO and co-founder (along with his business partner, Jon Alagem) of the creative agency, Harper+Scott.
Harper+Scott is a name that is spoken of almost reverentially within the industry, their branding, their team, and their mission have all been behind a secret veil and there’s a reason for that: they’ve just been busy — cranking out innovation after innovation.
Their client list includes some of the most covetable brands today, Twitter, Google, LinkedIn, Facebook, Nike, GM, Netflix, Spotify (I could go on). Michael has spent nearly a decade creating, sourcing, and distributing promotional and private label retail merchandise including the incubation of brands with celebrity partners.
Prior to starting Harper+Scott, Michael spent his entire career in the business development function, leading companies from the recruiting industry to insurance brokerages, building relationships with chief procurement officers and marketing professionals. He holds a BA from Indiana University Bloomington and is a member of YPO NY Metro Chapter.
In 2019, Michael and Jon took an investment that valued Harper+Scott in excess of $59M+ from power investors including Lew Frankfort, John Howard, and Bruce Toll, among others. Recently, Harper+Scott created an incubated brands division – creating and building successful brands across the CPG and Food and Beverage sectors, and they recently announced the creation of their new division for the metaverse, H&S Meta.
Today, Michael and I chat about numerous topics including
How to reframe our thinking to serve our clients better
Working with the most successful clients in the world
Out of all their projects and collaborations, which one sticks out as among his favorites
The new Dare to Roam antimicrobial product line launched with multi-platinum R&B/pop vocalist & songwriter Ciara
And, what led Harper & Scott into the metaverse
Resources mentioned in this episode:
