Bobby Lehew

Bobby Lehew is Chief Content Officer at commonsku, where he's spent the better part of a decade building what's become the promo industry's most prolific education and content platform. That includes the skucast podcast (350+ episodes, with guests like Seth Godin and Ann Handley), two newsletters (The Backpack and The AI Promo Brief), the commonsku blog (900+ articles), skucamp (an executive retreat for distributor leaders), and commonsku university. If it teaches, inspires, or challenges someone in promo, Bobby probably had a hand in it. He's one of the industry's most prominent voices on AI, and his session at PPAI Expo 2026 drew a standing-room-only crowd of 400+. Outside of commonsku, he teaches the flagship B2B storytelling workshop for MarketingProfs, working with Fortune 500 marketing teams at companies like Insperity, SC Johnson, and Adobe. Before all of this, Bobby spent 25 years as a distributor. He ran Robyn Promotions for 15 of those years, growing the Oklahoma-based company store specialist to $10 million in revenue twice, including once on the heels of a recession. He's a multiple PPAI Gold Pyramid Award winner, a three-time Inc. 5000 honoree, and was named by ASI's Counselor magazine as one of "41 people shaking up the market with new and innovative approaches." Bobby is an ardent bibliophile who has never met a used bookstore he could walk past.