Bobby Lehew

Bobby Lehew is Chief AI Officer at commonsku, where he leads the company's AI strategy for promo distributors. He's also built the industry's most prolific content and education platform over the better part of a decade — the skucast podcast (360+ episodes, with guests like Seth Godin and Ann Handley), The AI Promo Brief (the go-to resource for AI in promo), and the commonsku blog (900+ articles). If it teaches, inspires, or challenges someone in promo, Bobby probably had a hand in it.

His "AI + Promo" session at PPAI Expo 2026 drew a standing-room-only crowd of 400+, cementing him as one of the industry's most prominent voices on what AI actually means for distributors.

Before all of this, Bobby spent 25 years as a distributor. He ran Robyn Promotions for 15 of those years, growing the Oklahoma-based company store specialist to $10 million in revenue twice — including once on the heels of a recession. He's a multiple PPAI Gold Pyramid Award winner, a three-time Inc. 5000 honoree, and was named by ASI's Counselor magazine as one of "41 people shaking up the market with new and innovative approaches." Bobby is an ardent bibliophile who has never met a used bookstore he could walk past.