Episode 265: How MediaTree Rewards Uses ChatGPT to Innovate, with Brian Duran
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Since ChatGPT first burst onto the scene AI has seen massive proliferation and adoption. Today, we talk with Brian Duran, Vice President of Sales & Marketing for MediaTree Rewards who, as a supplier, is using AI in some pretty innovate ways.
Brian Duran has been an essential part of Media Tree’s growth and success over the past decade. You’ll soon see he’s a logistical strategist and is constantly thinking about how to drive innovation through tech in digital promotions and rewards. Brian is a leader in the digital reward space, a category that has become increasingly popular in a post-COVID world.
Today, we chat with Brian about how they are using ChatGPT for writing copy for product and marketing, also, how they are using chatGPT as a bug finder in web code, and finally, we ask Brian’s advice on when not to use AI tools such as ChatGPT.
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