Sales & Marketing (7)
4 Keys to Focusing on the Most Profitable Clients (Path to Profit Series, Part 2)
A new customer of mine had just crossed the $20,000 threshold in sales YTD. As a new salesperson, it was an important number to me because that was the…
The High Cost of Busy: 3 Time Traps That Are Costing You Sales
“Being busy does not always mean real work,” wrote Thomas Edison. In the promotional products business, we tend to use our “busyness” as a barometer of…
How to Create Killer Swag
“Start with the problem, not the product.” <br/> With those words, Mark Graham sparks an epic exploration into what goes…
7 Steps to Helping Your Team Hit Their 2018 Sales Goals
Reading time: 3:31 We’re continuing a series of articles and podcast episodes that will help you and your team as you plan for 2018. This week, we…
Dreaming the Possible: How to Set and Attain Your Personal Sales Goals for 2018
Are you a possibilitist? Not a pessimist. Not even a realist. But a dreamer who imagines possibilities? That’s what goal setting is: determining…
The Craft of Renewal: 6 Ways to Revitalize and Refashion Your Brand
Reading time: 7 min We arrive in Salt Lake City on a mission: to discover how in the hell a 30-year old lanyard company, within an old and commoditized…
How to Make your Promotional Products Business Stand Out
(This article was originally published in April 2017 but was updated Sep 2023).
How To Take Your Sales To The Next Level
You want to build a solid book of business that will perform for you year after year? You won’t get there by waiting for the phone to ring or by relying…
An Easy Way to Make a BIG Impression with Sam Brown (BrandVia)
You’ve worked hard at developing a unique brand. But maybe you’ve realized that you are not reaching your prospects and customers with your marketing…