Sales & Marketing (4)
6 Framework Questions for Curating Quickly (Curation Series, Part 3)
On the go? Check out the audio version of this blog post below, or by searching for skucast wherever you listen to your podcasts. skucast - the official…
Developing the Craft of Curation (Curation Series, Part 2)
You have likely received this proposal from a client: Develop a full merchandise line for their brand that reflects their brand image but is also loyal to…
Setting Sales Goals in Uncertain Times (Sales Series, Part 6)
On the go? Check out the audio version of this blog post below, or by searching for skucast wherever you listen to your podcasts. skucast - the official…
So, You Think You Know How to Use a Hashtag?
Over the past several years hashtags have garnered a negative connotation in the world of social media. If your reading has led you here you likely fall…
The Elevator Pitch is Dead. Long Live the Story. (Sales Series, Part 4)
Last week, we hosted Sessions at Home, the industry’s only virtual sales conference for distributors and suppliers, and during the conference, an…
The Most Defining Moment in Sales: Answering "Who Are You and What Do You Do?" (Sales Series, Part 3)
It’s the most critical moment in sales, and you face it frequently. You either dread this moment or worse, you’re overconfident in this moment. Either…
6 Traits of the Client-Obsessed Salesperson (Sales Series, Part 2)
2020 marks the end of an old era and the ushering in of a new. Forrester research wrote: “For B2B sales, change has been a long time coming, and the…
Your Outdated Selling Skills, and How to Fix Them (The Future of Work Series, Part 3)
On the go? Check out the audio version of this blog post below, or by searching for skucast wherever you listen to your podcasts. skucast - the official…