Articles

Explore stories, tips, and updates from the commonsku community.
Learn how promo pros are scaling smarter and staying ahead.

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Aug 07, 2025

The Future of Promotional Products: commonsku's AI & Innovation Update

If you missed commonsku's first ever LinkedIn Live mid-year update, you missed something big. Bobby Lehew (Chief Content Officer) and Charlie Moscoe (VP…

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Jul 31, 2025

From Kit to Campaign: How Whitestone Uses commonsku Shops to Power Sales and Storytelling

Meet Lee Ann From Whitestone When Lee Ann Mazzarisi joined Whitestone as the Executive Director of Brand Operations, she brought more than a design-savvy…

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Jul 29, 2025

We Debunk the Top 3 PromoStandards Myths

Your Product Sourcing Just Got a Major Update You’ve probably heard the term PromoStandards tossed around, maybe in a meeting, maybe while chatting with a…

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Jul 15, 2025

What’s New on commonsku: 3 Game-Changing Updates Every Distributor Needs to See

We've Been Listening! The promo industry never stops evolving, and neither do we. Over the past quarter, we've been gathering feedback from distributors…

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Jul 07, 2025

Navigating Economic Uncertainty: Key Insights from Kyla Scanlon

If you've been feeling like the economy doesn't make sense lately, you're not alone. Kyla Scanlon, the economic commentator who coined the term…

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Jun 24, 2025

Storm Creek Is Now A Connected+ Supplier on commonsku

As a promotional products distributor, we know that you are constantly worried about the status of your PO (don’t worry, we’ve been there before back in…

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Jun 16, 2025

How 4 Distributors Use commonsku Shops to Drive Strategic Selling

In a fast-paced, relationship-driven industry, storytelling matters. And for today’s distributors, the way you show your ideas is just as important as…

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Jun 12, 2025

An AI Innovation & Collaboration: commonsku's June 2025 HQ Gathering!

Don't want to read? Listen to the summary! Last week, the commonsku team turned Toronto's Novotel Centre into a hub of AI innovation, with 70 team members…

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May 29, 2025

The Future Unlocked: 7 AI Takeaways from commonsku’s CEO Summit

What do you get when you bring together 20 top executives from our enterprise distributor customers, put them in one room to share best practices and…