Articles
CEO Summit: A Story of Trust, Transparency, and Change
The promotional products industry has traditionally been a very carefully guarded business. Distributors, worried about competition, once made winning a…
A new commonsku Shop Theme is here!
We’re excited to announce that a new commonsku Shops theme has been added to the design tab of commonsku! Introducing the Poster Shop Theme.
New commonsku Integration: Unsplash
Tired of trying to find beautiful photos for your commonsku Shops? You can now source high-resolution images from Unsplash's database to use in the design…
skucamp 2023 Merch Lookbook
skucamp 2023 has come and gone, leaving unforgettable memories and a remarkable merch collection. As we reflect on the success of skucamp 2023, we're…
8 Amazing (and Actionable!) Ideas Overheard at skucamp, Austin!
“Burning Man meets Ted Talk, and they have a little promo baby.”
Behind the Branding: skuconX
Since 2015, skucon has been the event everyone in the skummunity eagerly waits for. It's where industry leaders come together, ideas flow, and we raise a…
skucon: Celebrating 10 Years of Exploring, Innovating, and Dreaming
It’s not hard to imagine a dark, old-school Vegas nightclub with retro vibes, darkened corners, and a bright blue neon glow. It’s 2015, in downtown Vegas,…
Commission Models and Profitability: Why the 50/50 Split Needs an Overhaul
(This article was originally published in June 2018 but was updated Aug 2023. At the end of this article, we list additional resources you might find…
How Large Promotional Products Distributors Navigate Change (A Resource List)
Small distributors (less than $2.5 million in annual sales) comprise nearly 50% of the industry’s (reported) $25+ billion in revenue. And according to…
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