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Oct 18, 2023

CEO Summit: A Story of Trust, Transparency, and Change

The promotional products industry has traditionally been a very carefully guarded business. Distributors, worried about competition, once made winning a…

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Oct 12, 2023

A new commonsku Shop Theme is here!

We’re excited to announce that a new commonsku Shops theme has been added to the design tab of commonsku! Introducing the Poster Shop Theme.

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Oct 05, 2023

New commonsku Integration: Unsplash

Tired of trying to find beautiful photos for your commonsku Shops? You can now source high-resolution images from Unsplash's database to use in the design…

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Sep 20, 2023

skucamp 2023 Merch Lookbook

skucamp 2023 has come and gone, leaving unforgettable memories and a remarkable merch collection. As we reflect on the success of skucamp 2023, we're…

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Sep 19, 2023

8 Amazing (and Actionable!) Ideas Overheard at skucamp, Austin!

“Burning Man meets Ted Talk, and they have a little promo baby.”

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Sep 06, 2023

Behind the Branding: skuconX

Since 2015, skucon has been the event everyone in the skummunity eagerly waits for. It's where industry leaders come together, ideas flow, and we raise a…

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Aug 30, 2023

skucon: Celebrating 10 Years of Exploring, Innovating, and Dreaming

It’s not hard to imagine a dark, old-school Vegas nightclub with retro vibes, darkened corners, and a bright blue neon glow. It’s 2015, in downtown Vegas,…

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Aug 24, 2023

Commission Models and Profitability: Why the 50/50 Split Needs an Overhaul

(This article was originally published in June 2018 but was updated Aug 2023. At the end of this article, we list additional resources you might find…

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Aug 09, 2023

How Large Promotional Products Distributors Navigate Change (A Resource List)

Small distributors (less than $2.5 million in annual sales) comprise nearly 50% of the industry’s (reported) $25+ billion in revenue. And according to…