Behind the Branding: skuconX

Since 2015, skucon has been the event everyone in the skummunity eagerly waits for. It's where  industry leaders come together, ideas flow, and we raise a glass to celebrate our achievements in creative marketing and merchandise. 

In the first month of 2024 we will hold the 10th skucon, dubbed skuconX. This is a chance to look back on how far we've come and look forward to where we're going. Join us at skuconX, where we'll celebrate and innovate like never before.

At commonsku, we hold the branding of our events close to our hearts, but skuconX holds a special place because it's our 10th skucon. We invite you to step behind the curtain and explore the meticulous creation process, discover what inspired us, and understand the profound significance of this branding for our 10th skucon. It's a journey that's as unique and remarkable as the event itself.

Brainstorming the sku-iverse

When brainstorming the creation of this year's skucon branding, our aim was to pay homage to our rich history of past skucon events. However, we realized that simply mixing elements from previous branding might not create the kind of appeal and excitement we were aiming for. That's when our exceptionally talented designer, Lucia, stepped in with a truly unique concept – skucon multiverse!

The inspiration for skuconX draws from the multiverse concept, much like the one featured in the Spider-Man movie, where the Spider Man finds himself navigating and living in diverse universes. Just as Spider-Man's adventures spanned across multiple dimensions, skuconX brings together the essence of our past events, weaving them into a vibrant and interconnected tapestry. It's a journey through time and creativity, and we can't wait to share the magic of skuconX with you.

Curating skuconX Elements

Within our skucon X design, you'll discover captivating and purposeful elements. Take, for example, the integration of glitches, which serve as reminders of the intersection of diverse styles. These subtle interruptions in the design serve as metaphors for the remarkable collisions that occur when our past events come together in this fusion.

The inclusion of halftones symbolizes the web of connections binding these various elements together. Every detail in skuconX carries a deeper meaning, reflecting not only the visual aesthetics but also the profound symbolism of unity amidst diversity within our skummunity.

These color choices aren't just aesthetically pleasing; they're a deliberate communication of our commitment to providing a welcoming, dependable, and trustworthy environment at skuconX. Orange takes the spotlight, radiating feelings of trustworthiness, simplicity, and a deep connection to nature and the earth. This vibrant hue also evokes sensations of warmth, comfort, and tradition. Deep blue, on the other hand, carries its own significance - It conveys a strong sense of dependability and reliability.

See you in Vegas!

The result of all these design choices is our special branding for skuconX, tailored for this important 10th skucon event! We're excited and can't wait to welcome all of you there to celebrate with us.

p.s. just to clear up any confusion, skuconX's branding has absolutely nothing to do with Elon Musk's adventures in space. In our universe, that "X" proudly stands for the grand 10th edition of skucon!