Articles

Explore stories, tips, and updates from the commonsku community.
Learn how promo pros are scaling smarter and staying ahead.

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Mar 12, 2019

skucon Stories: Steve Rone with SnugZ USA (A skucon 2019 Video)

A new series introduced at skucon this year were 10-minute segments called “skucon stories.” Outlandish, bizarre, risky, and hilarious, skucon stories are…

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Mar 05, 2019

Inside the Mind of the Creative Agency Entrepreneur (a skucon 2019 Video)

What do you aspire to? How do you separate yourself from the competition in a way that ignites the imagination of all of your stakeholders: clients,…

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Mar 04, 2019

Moneyball: 3 KPI’s That Will Make You a Better Coach (Building a Salesforce, Part 3)

KPI’s are worthless unless you do something with them. You don’t manage a salesforce, you coach them, and whether they are new to the team or your star…

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Feb 12, 2019

Sci-Fi Promo: How Emerging Tech Can Be Used Today with Eric Granata (a skucon 2019 Video)

Eric Granata is the VP of Business Development at ROBYN, a branded products fulfillment company that creates and distributes promotional products,…

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Feb 08, 2019

Ready to Scale Your Sales Team? Ask This Critical Question First (Part 1 in our Series on Building a Salesforce)

So, you want to hire more salespeople and grow your salesforce. And once you’ve determined you definitely need to do this, your first question becomes:…

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Feb 05, 2019

skucon Stories: Gillian Hammond with Brand Fuel, Inc. (A skucon 2019 Video)

A new series introduced at skucon this year were 10-minute segments called “skucon stories.” Outlandish, bizarre, risky, and hilarious, these are stories…

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Jan 29, 2019

180° From Ordinary: A Journey from $1 to $50 Million with Larry Cohen (A skucon 2019 Video)

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Jan 25, 2019

skucon 2019, "The Burning Man of Expos"

There were hugs. And high-fives. Lots of laughter. Even cartwheels. There was wine and Albert Camus. Larry Cohen. A musical performance. And irreverent…

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Dec 19, 2018

Are you Shilling Product or Solving Problems? 14 Questions to Make You a Customer Expert

In our last post, we discussed the three roles that describe the evolution of the promotional products professional, that of the promo pusher, the…