Articles
3 Secrets to Building a Thriving Virtual Work Culture (Culture Series, Part 2)
This is the second post in a new series on how to build a strong culture in your promotional products business. Did you know that some studies indicate…
4 Ways to Design a Culture of Innovation and Inspiration (Culture Series Part 1)
This is the first post in a new series on how to build a strong culture in your promotional products business. Every environment shapes us. The childhood…
Is E-Commerce Taking Over the Promo Space? (Maybe the Emperor Has No Clothes?)
The news keeps coming: “Amazon is getting in the promotional products space.” “Walmart is now in the promotional products space.” And the latest (as of…
Are You Adopting or Adapting? 2 Quick Tips to Successfully Adopt New Ways of Working
When we think of the “systems” that run our business, we often think “software.” But we’re wrong. A system is not the same thing as software. According to…
How to Scale Consultative Selling Through Engagement Commerce (Engagement Commerce Series, Part III)
The customer familiar with easy-purchasing through Amazon does not notice the buying experience when they shop, it’s merely a process of a few clicks, and…
KO'd by 4Imprint? Here's Why. (Engagement Commerce Series, Part II)
The book title by the authors’ Jennings and Haughton nailed it: It’s not the big that eat the small, it’s the fast that eat the slow. We began this series…
The New E-Commerce is Engagement Commerce (Engagement Commerce Series, Part I)
After over twenty years of e-commerce, it’s apparent: we’ve had it all wrong. B2B buyers have still not flocked to purchasing through a shopping cart like…
4 Ways Profit Creates a Flywheel Effect in Your Culture (Path to Profit Series, Part 8)
“If you are lucky enough to be someone’s employer, then you have a moral obligation to make sure people do look forward to coming to work in the morning.”…
Stay in Your Lane! 3 Attitudes That Inspire Profitable Working Relationships (Path to Profit Series, Part 6)
A waiter drops a tray of food in the restaurant where you’re having lunch. The crash is deafening. Everyone turns to survey the disaster. You are seated…
Sign Up for the Newsletter
Stay updated with the latest posts from the commonsku resource center. Subscribe to receive valuable insights, tips, and updates directly to your inbox.