Articles
Are You Adopting or Adapting? 2 Quick Tips to Successfully Adopt New Ways of Working
When we think of the “systems” that run our business, we often think “software.” But we’re wrong. A system is not the same thing as software. According to…
How to Scale Consultative Selling Through Engagement Commerce (Engagement Commerce Series, Part III)
The customer familiar with easy-purchasing through Amazon does not notice the buying experience when they shop, it’s merely a process of a few clicks, and…
KO'd by 4Imprint? Here's Why. (Engagement Commerce Series, Part II)
The book title by the authors’ Jennings and Haughton nailed it: It’s not the big that eat the small, it’s the fast that eat the slow. We began this series…
The New E-Commerce is Engagement Commerce (Engagement Commerce Series, Part I)
After over twenty years of e-commerce, it’s apparent: we’ve had it all wrong. B2B buyers have still not flocked to purchasing through a shopping cart like…
4 Ways Profit Creates a Flywheel Effect in Your Culture (Path to Profit Series, Part 8)
“If you are lucky enough to be someone’s employer, then you have a moral obligation to make sure people do look forward to coming to work in the morning.”…
Stay in Your Lane! 3 Attitudes That Inspire Profitable Working Relationships (Path to Profit Series, Part 6)
A waiter drops a tray of food in the restaurant where you’re having lunch. The crash is deafening. Everyone turns to survey the disaster. You are seated…
Managing a Profitable Team: Four Hidden Areas Where You’re Bleeding Cash (Path to Profit Series, Part 5)
In our recent series on profitability, we’ve explored keys to more profitable client relationships (part one and part two) and more profitable supplier…
Your Suppliers Are Not Vendors - 3 Benefits of Stronger Supplier Partnerships (Path to Profit Series, Part 4)
Your suppliers are not vendors; they are critical business partners. We are tempted to think our clients are the most important stakeholders in our…
Four Ways to Uncover More Profit with Existing Clients (Path to Profit Series, Part 3)
To increase your profit, you can’t merely hope your customers spend more. Hope is not a business plan. Warren Buffett said the investor of today does not…
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