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Apr 12, 2019

Customer Growth Journey with KG Specialties: More Cowbell

This post has been updated to reflect the merger of KG Specialties and Premiere Press on August 31, 2023. This union empowers KG Specialties with expanded…

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Mar 29, 2019

Alex Rodriguez: Do You Want Him At-Bat or Serving Popcorn? (Building a Salesforce Part 5)

Imagine this: You are the coach of the New York Yankees. It’s a playoff game and the score is tied. You’re at the bottom of the ninth with two outs. Your…

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Mar 15, 2019

This is What Happens When Your Sales and Marketing Strategy are Synched (Building a Salesforce, Part 4)

If you suck at marketing your own brand, why would a client trust you with theirs?Clients today have sophisticated tastes. They know what effective…

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Mar 12, 2019

skucon Stories: Steve Rone with SnugZ USA (A skucon 2019 Video)

A new series introduced at skucon this year were 10-minute segments called “skucon stories.” Outlandish, bizarre, risky, and hilarious, skucon stories are…

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Mar 05, 2019

Inside the Mind of the Creative Agency Entrepreneur (a skucon 2019 Video)

What do you aspire to? How do you separate yourself from the competition in a way that ignites the imagination of all of your stakeholders: clients,…

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Mar 04, 2019

Moneyball: 3 KPI’s That Will Make You a Better Coach (Building a Salesforce, Part 3)

KPI’s are worthless unless you do something with them. You don’t manage a salesforce, you coach them, and whether they are new to the team or your star…

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Feb 12, 2019

Sci-Fi Promo: How Emerging Tech Can Be Used Today with Eric Granata (a skucon 2019 Video)

Eric Granata is the VP of Business Development at ROBYN, a branded products fulfillment company that creates and distributes promotional products,…

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Feb 08, 2019

Ready to Scale Your Sales Team? Ask This Critical Question First (Part 1 in our Series on Building a Salesforce)

So, you want to hire more salespeople and grow your salesforce. And once you’ve determined you definitely need to do this, your first question becomes:…

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Feb 05, 2019

skucon Stories: Gillian Hammond with Brand Fuel, Inc. (A skucon 2019 Video)

A new series introduced at skucon this year were 10-minute segments called “skucon stories.” Outlandish, bizarre, risky, and hilarious, these are stories…