Lahlouh, a company of 250 employees, has an incredible promo division, unlocking new opportunities and driving client growth by making data actionable. In addition to their extensive experience with large format printing, direct mail, packaging and design, fulfillment, and online shops, they also have a powerful client-growth model.
At the center of this model is Norma Arbulu, Brand Experience Manager in the promo division, who collaborates with account executives and project managers to guide daily product decisions using commonsku to grow key accounts. Combining her broad industry experience, sourcing skills and product expertise, Norma's primary objective is to identify and leverage growth opportunities within existing business. In this webinar, we’ll chat with Norma about how she uses data in commonsku to amp sales growth, delight clients, and advise colleagues.
What You'll Learn:
- The Brand Experience Manager role: Unpack with us the role of the brand experience manager and how to utilize a similar role to grow your existing client sales
- Collections: How to navigate and utilize supplier collections effectively to find products faster to accelerate your sales cycle.
- Newsfeed: How to leverage commonsku’s data and newsfeed to boost sales.
- Portals: Simplifying processes for clients and coaching client behavior using portals.
- Production: Leverage the production tab reporting to access critical project information, eliminate time-consuming back-and-forth communication with your own team.
- Enhanced Team Collaboration: Learn strategies for improving team communication and accessing client information, ensuring everyone stays informed.
- Win Opps: How to use commonsku’s data and insights to open new opportunities.
Plus, Norma’s top tips on how to balance being both a pro who is obsessed about product person and a production expert! Don't miss this opportunity to gain valuable insights from Norma's experience and learn how to maximize your sales success with commonsku!
Who Should Attend:
- Those interested in learning why and how commonsku customers grow at a rate of 20% on average!
- Team leaders of 5, 10, or even 20+ employees who want to learn how to structure a growth-oriented team.
- Sales reps or sales leaders who want to learn how to leverage commonsku to expand their existing client sales.
About Our Speakers
Host
Bobby Lehew
commonsku
Chief Content Officer
Panelist
Norma Arbulu
Lahlouh
Brand Experience Manager
Bobby Lehew
commonsku
Chief Content Officer
Norma Arbulu
Lahlouh
Brand Experience Manager
Norma Arbulu is a dynamic Brand Experience Manager whose expertise is in creating branded merchandise and marketing campaigns that skyrocket brand visibility and drive strategic business growth. Her deep understanding of the tech, biotech, and pharma industries makes her a sought-after partner for Fortune 500 clients.
Norma's core strengths lie in national account management, strategic sourcing and procurement, budgeting, and data-driven decision making. She's a master at building strong client relationships, consistently exceeding expectations and fostering long-term partnerships. Throughout her career, Norma has leveraged her trends insights by consistently delivering impactful brand solutions that optimize marketing spend and enhance customer experiences. Her current role as Brand Experience Manager is to identify and leverage growth opportunities within existing business. As a bilingual professional, Norma's deep merch experience includes previous roles as Brand Experience Manager and Account Executive at Lahlouh, Inc., Senior Curator at SWAGGER, and Account Manager at BrandVia.
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