Podcast (27)
Episode 83: Creativity and Collaboration
How does collaboration fuel creativity? How do collaboration and creativity impact a company’s growth and margins? And how can suppliers and distributors…
Episode 82: Supplier CMO Series: RJ Hagel, Goldstar
RJ Hagel was the very first marketing manager hired at Goldstar just five years ago and now leads an entire team of marketing professionals who are making…
Episode 81: Engagement Commerce vs. E-Commerce
The impact of e-commerce, shopping cart purchasing on the customer's mind has been tremendous, but the impact of the shopping cart on the purchasing…
Episode 80: Find Your Focus and Build a Business You Love with Yvonne and Anna from Monarch and Company
It's dangerous to think that anyone who wants to buy from you is the right client, but qualifying and refining the type of customer you want to work with…
Episode 79: Supplier CMO Series: Julie Fritsch, Starline
Welcome to a new series designed to uncover the personalities of the industry’s most prominent and successful supplier marketers and to explore the role…
Episode 78: How to Sell to Millennials with Pop! Promos
“There’s very little difference between people. It’s just how they communicate. If you can adapt to that and be open to changing how you communicate with…
Episode 77: The Reinvention of a 70-Year Old Brand with Mark and Britney Godsey of Gold Bond, Inc.
“Technology has really put a strong emphasis on the adaptation of the client and their needs. There are so many more things that are necessary to create…
Episode 76: The Powerful Proficiency Behind T-Shirt Tycoon with Adam Walterscheid
Adam Walterscheid is the CEO of T-Shirt Tycoon Solutions, Inc., a private label supplier located in Garland, Texas. In 1998, Adam attended Southern…
Episode 75: Winning at Art and Commerce with Pierre Martichoux, Chameleon Like
“Size and creativity do not get along.” When Pierre Martichoux and his late business partner Emmanuel Marchand cofounded Chameleon Like in 1998, they…