Episode 313: Rustico’s Isaac Childs: How Endings Become New Beginnings

What does success look like to you?

Today, we’re chatting with Issac Childs, founder of Rustico, one of the most beloved brands who closed their doors after a very successful run of 22 years.

Rustico was known for its bespoke, artisan craftsmanship in leather journals and other products. There was a tremendous amount of respect in our industry for this maker and for what Isaac and his team built.

We talk with Isaac about his journey and specifically about a topic that is so easily misconstrued: What does success look like to you? We explore this, plus:

• How work, aligned correctly can become play.

• How that definition changed for him through the years

• How endings become a superpower

• And how we can perhaps, instead, learn to live, as Issac says: inspired lives.