Episode 194: Media Convergence with Chip, Sean, and Mike from Promo Marketing

Today on skucast, we’re joined by the Promo Marketing team: Mike Bloom (Publisher/Brand Director), Sean Norris (Editor-in-Chief), Chip Danby (Executive VP).

Promo Marketing and their parent company NAPCO Media are at an interesting cross-section of makers, manufacturers, distributors (and more), involving all types of media. Moreover, they, like us, keep an eye on trends happening in the industry, plus, they have a keen eye for consumer trends as well.

Today we talk about:

• Cross channel selling

• The evolution of the distributor from sourcing house to strategist

• What’s happened (positively) in major media outlets when it comes to the perspective of promotional products

• And more!

Join us for a rich episode full of insight on how to capitalize on the growing trend of converging media!