Articles
Commission Models and Profitability: Why the 50/50 Split Needs an Overhaul
(This article was originally published in June 2018 but was updated Aug 2023. At the end of this article, we list additional resources you might find…
How Large Promotional Products Distributors Navigate Change (A Resource List)
Small distributors (less than $2.5 million in annual sales) comprise nearly 50% of the industry’s (reported) $25+ billion in revenue. And according to…
Trend Watch: The Barbie Effect — commonsku Blog
A vibrant and powerful color has taken center stage – pink! With the highly anticipated Barbie movie captivating audiences worldwide, pink has emerged as…
The #1 Secret Mid-Size Promotional Product Distributors Use to Boost Sales
Is being in the middle a market advantage? Something we’ve noticed: Small distributors (less than $2.5 million in annual sales) now comprise nearly 50% of…
commonsku Brings on Investment Partner
The following letter was emailed to all customers on Tuesday, July 25th. July 25, 2023
commonsku Shops Talk with RIGHTSLEEVE
Since the introduction of shops this summer, many distributors are discovering how easy it is to create a commonsku Shop and because of it, they are…
commonsku Shops Talk with IMM (Intentional Merch & Marketing)
It’s a David and Goliath story: Small-but-progressive distributor wins six-figure program away from one of the biggest uniform companies in the world. I…
3 Distributors Harnessing Portals for Success
In today's competitive business environment, distributors are constantly seeking ways to streamline their processes, improve efficiency, and deliver…
The New 80/20 Rule for Winning as a Small Promotional Product Distributor
In the promotional products industry, there are thousands of small businesses – and small distributors are growing. According to PPAI, the industry’s…
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