The AI Promo Brief: Issue #6

How to Up Your Prompt Game

If your copy reads like it was emailed by a bot, fix your process: research, distill, then give your AI real context. Want action? Feed AI interview transcripts, not just a brand voice paragraph. The pro move? Feed the AI ultra-specific nuggets from real convos, reviews, or your brand’s style guide, then let it remix with your vibe—not just bland prompts. The cooler you make the context, the less “robot” and more original your AI writing gets— here's how to give it flavors to cook with, not just instructions.

Sora’s TikTok Move—Brand Story, Next Level

OpenAI’s new Sora app is TikTok for AI-generated video—drop yourself in, remix with friends, and share in-feed. We have a sneaky suspicion that this next level of scrolling your social feeds might look like a lot more creative interaction with apps using cool, user generated output. Keep an eye on this one as it could usurp the TikTok throne. Tactical tip: Start drafting concepts for social contests with Sora-generated entries. More scoop at TechCrunch.

ChatGPT's App Party: Your AI Just Got Superpowers

Bye-Bye Keywords, Hello Expertise: AI Flips the SEO Rulebook

A massive new study analyzing millions of ChatGPT conversations shows how people use it across work and daily life and it’s a goldmine for those of us trying to figure out how SEO will change. Forget cramming in keywords and hoping Google takes the bait. The rules have shifted. Now, it’s about creating sharp, standalone answers that actually teach, guide, or help—so when an AI is looking for the best source to answer a user's question, it picks your insight, not your keyword count. The new winners? Brands who act like subject-matter pros—not keyword machines. Search Engine Journal breaks down more deets here.

ChatGPT is coming for e-commerce

ChatGPT just entered the e-com chat: You can now shop and check out straight in chat—powered by the new Agentic Commerce Protocol—with Etsy and soon, Shopify. Their new “Agentic Commerce Protocol” is a cool visual that shows how the platform powers instant checkout in ChatGPT so you can shop without leaving the conversation.

Granola: Your AI Wingman for the Sales Hustle

Granola.ai lets sales pros stop scribbling and start listening—finally, you can lock onto client cues knowing your AI notepad is catching every gold nugget. Run your pitch with confidence, lean in, build real rapport, and let Granola handle the recap. Pro tip: launch Granola during prospect calls so you never miss a buying signal. After your meeting, Granola hands you AI-polished notes, a full transcript, and slick templates—all in seconds. You can chat with the transcript, get action items and follow-ups, and share your recap with one click.

The Platform Updates Keep Coming (Here's What You Missed)

Charlie Moscoe spent 20 minutes on the latest skucast explaining features distributors don't even know exist: AI product search that's now live, that learns from your sales history, presentation templates that just exited beta after a year of refinement, automatic bill matching rolling out soon, and other October launches. Some features have been live for months (are you using them?), others just dropped, and the roadmap ahead includes problem-prevention AI that catches issues before they cost you rush fees.

Find the Right Product in Seconds, Not Hours

✨ We just rolled out shiny, new AI Recommendations to all users—and it's already transforming how distributors find products. Instead of generic keyword matching, the system analyzes what your specific client has bought before, layers in project details you already enter (name, type, industry), and surfaces products that fit their brand, budget, and buying patterns automatically. 
Learn more about this feature here→ 

AI Agents: From Assistants to Experts

Ethan Mollick, a professor and leading voice in AI and work innovation, wrote this article to spotlight the seismic shift happening right now with AI agents. The most surprising thing is that today’s AI agents, like Claude and new OpenAI models, can now do tough expert jobs—like checking complex research—almost as well as real pros. It’s wild: the bottleneck for AI isn’t knowledge anymore; it’s tiny execution quirks that are vanishing fast. With a bit more improvement, these AIs will likely outdo human experts soon. For promo pros, this means AI is on the edge of being able to take on real, valuable tasks from start to finish. Soon, your teams could automate work that used to require hours of human effort, freeing people to focus on strategy, creativity, and big-picture thinking—transforming how work gets done faster than anyone predicted.

Have you heard about “vibe working?”

Microsoft drops the phrase “vibe working” by introducing its new Agent Mode transforming how you work with Office apps. It can now automatically generate Excel formulas, create complete documents in Word, and produce presentation-ready outputs—all following your instructions in plain English. The AI handles the technical work while you maintain creative control. What can you do? Create advanced Excel reports by just describing your goal, or generate full PowerPoint decks or Word docs with a simple chat prompt. Tactical tip: Toss Copilot messy data, prompt with intent, then guide the output to dial in promo-perfect results.

📸 Headshots at prompt-speed—Gemini App’s Nano Banana lets you skip the photo studio and get pro results fast.

📈 AI’s not stalling—next year’s models could outwork your rock star team, as charted by Julian.

🎮 Nothing Playground is the new community-driven AI app store where you spin up, share, and remix custom mini-apps just by describing what you want.

🤖 “Seemingly conscious” AI? Nope. It’s strictly surface—Microsoft AI chief Mustafa Suleyman drops insights that defy the “AI is alive” theory.

🌐 Intrigued by AI browsers? We use Comet to write this newsletter. Here are 40+ other use cases.

🎬 Note that while many are flaming AI (video) slop, we think Sam Altman’s right to call these new video models a cambrian explosion of creativity. Ps. You should prob be reading Sam’s blog.

💼  What’s workslop? You’ve probably seen it and you need to know.

 📧 Emails landing in junk? If your commonsku emails are hitting spam folders, it's likely a DNS records issue on your email domain. Check this guide or contact support@commonsku.com to get it fixed in minutes.