The AI Promo Brief: Issue #5

Moodboards That Actually Understand Client-Speak

Adobe Firefly's AI Moodboard feature transforms vague client feedback into cohesive visual direction. Upload a few reference images and watch it build a complete brand universe—perfect for when clients can't articulate what they want but "know it when they see it." Tactical Tip: Use it to quickly align on visual direction (colors, themes) before your product presentation phase in commonsku!

Brand Assets at Breakneck Speed

Lovart's AI brand design tools let you generate on-brand assets fast. Create everything from client campaign assets to social media templates without the usual design bottlenecks. Tactical Tip: Use it to quickly generate seasonal promo design concepts your clients can approve on the spot.

Meta's AI Glasses: The Future on Your Face

Meta's AI glasses are the next big apparel category revolution promo pros have been waiting for. These aren't just glasses—they're your personal superpower, identifying products, translating languages, and taking pics without lifting a camera. Tactical Tip: walk that Expo tradeshow floor this year and catalog your new product discoveries, hands-free, and all right inside stylish eyewear

Zoom Just Dropped Your New Sales Assistant

Zoom's new AI avatars are the virtual equivalent of being in two places at once. Your digital twin handles meetings while you're stuck in airport purgatory (or in another meeting) and can even schedule meetings for you. Check out The Verge's breakdown. Best part? Zoom’s new AI notetaker plays nicely with Google Meet and Microsoft Teams—capturing, transcribing, and organizing notes across either platform for seamless productivity.

Chrome Gets an AI Co-Pilot

With Chrome’s new AI features, you can let Gemini automate web tasks like booking appointments or instantly generate multi-tab summaries or itineraries by combining data from several sites, plus, get powerful writing help for emails, web comments, and more—all seamlessly integrated to make browsing smarter, faster, and more personalized. Wired's got a great take on this: AI browsers go mainstream.

Which AI Tools Actually Work for Promo?

At skucamp 2025 Scottsdale, we live-polled 150 promo pros with AI questions and they delivered the goods. Which tools are worth the hype? What's actually getting automated? Where's the next gold rush? Want to find out? Register here for the webinar and learn how the best in the biz are using AI. We're mixing those live Scottsdale results with The AI Promo Brief's deepest cuts for maximum impact! 

GPT-5's "Think Time" Toggle: Speed vs. Smarts

ChatGPT now lets you control its thinking speed—quick answers for basic product specs or deeper contemplation for complex campaign strategy. Like choosing between the quick quote and the thoughtful proposal. Tactical Tip: Use "fast mode" for quick research and "thorough mode" for creative concepts. Here’s how we used it recently: We took 2 days worth of content from our speakers at skucamp, and asked GPT to create us a summary of the event complete with snippets from each speaker. It took GPT a day to turn it around but the result is magic - more coming soon!

Notion AI Drops a New Agent

Notion's new Agents can do real work for you—writing notes, building tables, and gathering updates from Slack and email all at once. They learn how you like to work, getting better over time with simple instructions. You can create specialized Agents for different teams to automate projects, like turning messy brainstorming sessions or sticky note screenshots into clear, actionable roadmaps in minutes—complete with priorities, effort levels, and shareable databases your team can use immediately.

Amazon Just Might Be Changing Everything, Again

Remember when Amazon changed buyer expectations with free shipping and fast turn times? They might be moving buyer expectations again. Amazon's leap into agentic commerce transforms its Seller Assistant into a true business co-pilot that proactively manages inventory, pricing, and marketing without waiting for input. Unlike basic generative AI, this handles end-to-end execution for sellers, creating a powerful competitive advantage as millions of businesses rely on these automated systems. It's a test ground for agentic AI that will power future shopper experiences and set the bar for consumer and B2B expectations. More details here.

📚 No time to read that latest biz book? Bookshelf.ai digests books and PDFs fast.

🎯  This might be the best prompt we’ve seen. Greg Isenberg's thread shows how to make AI more objective. We’re tried it. It works.

💎  Speaking of prompts: Gemini gets show-and-tell features. Google's Gems sharing lets you collaborate on AI prompts.

📊  Power prospecting: Extruct.ai automates company research and lead gen using AI agents.

🎙️ Voice assistants with personality: TalkPilot creates natural-sounding voices.

💥 When live demos go wrong.

🚀 Find out which AI tools 140 promo pros swear by: Register here for our AI Webinar!