Scaling Smarter: How Better Visibility Leads to Bigger Wins

Bobby Lehew

commonsku

Chief Content Officer

Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts. Bobby was the CEO for 15 years at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A multiple PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, skucast, and a national speaker on topics related to B2B marketing, B2B selling, and storyselling. Bobby is an ardent bibliophile who loves to explore creative insights from entrepreneurs who bridge the world between art + commerce.

Anan Lagana

602 Enterprises

Founder

Anan’s entrepreneurial journey began unexpectedly in early 2021. While working in the investment industry just a year out of college, he started exploring print-on-demand services as a side hustle. That curiosity quickly evolved when he and his now-business partner, Kevin LaLiberty, were presented with an opportunity to create merchandise and branded websites for businesses at UF. Embracing the challenge, they taught themselves on the fly - and 602 Enterprises was born.

What started as a passion project in Gainesville has grown into a successful and fast-moving business. Anan attributes their growth not only to hustle and adaptability but also to a simple philosophy: leave every interaction brighter than you found it. Whether working with customers or mentoring others, Anan and the 602 team aim to be the kindest people in the room - a value that continues to shape their brand and business journey.