In today’s episode, we explore the world of marketing automation. For those of you asking yourself “what the heck is marketing automation?” it’s the technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. You’ve likely seen marketing automation before if you have ever filled out a landing page, received a series of emails from a company educating you about their product or even entered a contest online.
Commonsku recently integrated with a marketing automation software provider called Wishpond. Wishpond makes it easy for marketers to create landing pages and contests, track leads, send emails and much more. To explore how marketing automation can work for those in the promotional products industry, I sat down with Nick Steeves, Chief Product Officer at Wishpond to share with us some best practices, top hacks and tricks. If you’re curious to learn more about our integration, please visit commonsku.com/wishpond.
