Episode 265: How MediaTree Rewards Uses ChatGPT to Innovate, with Brian Duran

Since ChatGPT first burst onto the scene AI has seen  massive proliferation and adoption. Today, we talk with Brian Duran,  Vice President of Sales & Marketing for MediaTree Rewards who, as a supplier, is using AI in some pretty innovate ways.

Brian Duran has been an essential part of Media Tree’s growth and success over the past decade. You’ll soon see he’s a logistical strategist and is constantly thinking about how to drive innovation through tech in digital promotions and rewards.  Brian is a leader in the digital reward space, a category that has become increasingly popular in a post-COVID world.  

Today, we chat with Brian about how they are using ChatGPT for writing copy for product and marketing, also, how they are using chatGPT as a bug finder in web code, and finally, we ask Brian’s advice on when not to use AI tools such as ChatGPT.

Mentioned in this episode:

• How Promo Pros Can Prepare for the AI Boom

• AI Tools: Jasper, Readwise, Perplexity AI