We are all marketing agencies now … whether you sell print, promotional products, apparel, it doesn’t matter, we are all selling experience first, product second.
That’s the conversation we have today with Matt Bruno. PSDA’s Matt Bruno. Matt serves as PSDA's Executive Vice President and works with the board of directors to set the strategic vision and he leads all business operations for the organization. Matt has close to a decade of association management experience, and prior to that, spent 15 years in the print industry, working on large retail graphic programs from all around the world.
Matt is always thinking ahead -not just a few months ahead, not a few years- but beyond. And he has the insight garnered from some of the leading brands in the business today.
We talk about:
Selling experiences
How the complexity of the business is changing how we sell
How our customers are changing the way they choose their business partners
And what the future of associations looks like and why it matters to you
Join us for a great conversation with Matt and insight from friends at the PSDA!
