Welcome to skucast, the podcast that explores the Who, What, Why and How of the promotional products industry. skucast shines a light on our industry’s best work, features maverick personalities, and discusses what’s really involved in running a modern promotional products business. skucast is the new official podcast of commonsku.
Our first episode will also be the first part of our skucon Chicago speaker series. This is where we track down our speakers who be joining us at skucon in Chicago on July 12th. In these discussions, we’ll get a sneak peek of what they’ll be talking about and why their teachings are particularly import to staying ahead in the promotional products industry.
Our guest today is Heidi Thorne. Heidi is a marketing and self-publishing coach and author who specializes in working with speakers, coaches, and consultants. A promotional products distributor for 17 years, Heidi is the author of SWAG: How to Choose and Use Promotional Products for Marketing Your Business as well as four other books on promotional products. Heidi will be discussing thought leadership. She'll cover the first steps someone can take to become a thought leader, why investing in thought leadership matter to the modern promotional products professional, and an overview of her workshop at skucon.
skucast explores the Who, What, Why and How of the promotional products industry. It shines a light on our industry’s best work, features maverick personalities, and discusses what’s really involved in running a modern promotional products business.
