Articles

Explore stories, tips, and updates from the commonsku community.
Learn how promo pros are scaling smarter and staying ahead.

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Sep 03, 2025

Taking Clients 'Behind the Velvet Rope': A Distributor's Guide to Supplier Storytelling

When Creative Boulevard's Winston Lo wanted to differentiate his promotional products business, he didn't focus on price or speed. Instead, he discovered…

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Jul 31, 2025

From Kit to Campaign: How Whitestone Uses commonsku Shops to Power Sales and Storytelling

Meet Lee Ann From Whitestone When Lee Ann Mazzarisi joined Whitestone as the Executive Director of Brand Operations, she brought more than a design-savvy…

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Jun 16, 2025

How 4 Distributors Use commonsku Shops to Drive Strategic Selling

In a fast-paced, relationship-driven industry, storytelling matters. And for today’s distributors, the way you show your ideas is just as important as…

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Oct 10, 2024

3 Quick Tips to Drive Holiday Sales with Shops

As we write this, it’s mid October and historically, once the weather gets chillier and the sun starts sinking sooner, clients (finally!) turn their minds…

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Jan 31, 2024

You can now copy any existing commonsku Shop!

Tired of starting from scratch to create a new shop? You can now copy an existing shop in commonsku!

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Oct 12, 2023

A new commonsku Shop Theme is here!

We’re excited to announce that a new commonsku Shops theme has been added to the design tab of commonsku! Introducing the Poster Shop Theme.

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Jul 22, 2023

commonsku Shops Talk with RIGHTSLEEVE

Since the introduction of shops this summer, many distributors are discovering how easy it is to create a commonsku Shop and because of it, they are…

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Nov 08, 2022

5 Distributors With Incredible Shops

At commonsku, we love to celebrate the success of our customers. Every time we see how our platform helps them on the journey to business growth, we get…

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May 04, 2022

An Easy 5 Pt. Checklist to Grow Your Client’s Shop

The fastest sales growth opportunity is always right in front of you. But because this industry has endless selling options (we can sell to multiple…

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