Articles
Explore stories, tips, and updates from the commonsku community.
Learn how promo pros are scaling smarter and staying ahead.
2025 Year in Review: Every Feature That Made Your Workflow Easier
What a year it's been at commonsku! The promotional products industry is facing a paradox: clients expect Amazon-level experiences while you're juggling…
Team SCG's AI Marketing Secrets: $3.5M Account Winner Reveals All
Forget everything you've heard about AI replacing creativity. The most successful marketers aren't using AI to do their jobs for them, they're using it to…
The Future of Promotional Products: commonsku's AI & Innovation Update
If you missed commonsku's first ever LinkedIn Live mid-year update, you missed something big. Bobby Lehew (Chief Content Officer) and Charlie Moscoe (VP…
Navigating Economic Uncertainty: Key Insights from Kyla Scanlon
If you've been feeling like the economy doesn't make sense lately, you're not alone. Kyla Scanlon, the economic commentator who coined the term…
How commonsku Transformed Ethan Dowie's Indigo Promotions
From his startup days working out of a supply closet to building a seven-figure promotional products business with prestigious clients like Google, Mac…
How Magellan Promotions Mastered the 4-Day Work Week and Achieved 20% Growth
Michael Wolaver and his team at Magellan joined commonsku in January of 2020 and by Sept 2023, he initiated a 4-day work week, and in 2024 Magellan…
The 2025 skummunity Award Winners
The skummunity awards were created to honor the explorers, rule-breakers, dreamers, and innovators in the branded merchandise industry. At the live skucon…
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