Articles

Explore stories, tips, and updates from the commonsku community.
Learn how promo pros are scaling smarter and staying ahead.

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Oct 16, 2025

2025 Year in Review: Every Feature That Made Your Workflow Easier

What a year it's been at commonsku! The promotional products industry is facing a paradox: clients expect Amazon-level experiences while you're juggling…

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Aug 27, 2025

Team SCG's AI Marketing Secrets: $3.5M Account Winner Reveals All

Forget everything you've heard about AI replacing creativity. The most successful marketers aren't using AI to do their jobs for them, they're using it to…

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Aug 07, 2025

The Future of Promotional Products: commonsku's AI & Innovation Update

If you missed commonsku's first ever LinkedIn Live mid-year update, you missed something big. Bobby Lehew (Chief Content Officer) and Charlie Moscoe (VP…

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Jul 07, 2025

Navigating Economic Uncertainty: Key Insights from Kyla Scanlon

If you've been feeling like the economy doesn't make sense lately, you're not alone. Kyla Scanlon, the economic commentator who coined the term…

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Apr 01, 2025

Spring Trends with Numo

Spring Trends with Numo!

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Mar 06, 2025

How commonsku Transformed Ethan Dowie's Indigo Promotions

From his startup days working out of a supply closet to building a seven-figure promotional products business with prestigious clients like Google, Mac…

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Feb 04, 2025

How Magellan Promotions Mastered the 4-Day Work Week and Achieved 20% Growth

Michael Wolaver and his team at Magellan joined commonsku in January of 2020 and by Sept 2023, he initiated a 4-day work week, and in 2024 Magellan…

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Jan 29, 2025

The 2025 skummunity Award Winners

The skummunity awards were created to honor the explorers, rule-breakers, dreamers, and innovators in the branded merchandise industry. At the live skucon…