On-Demand Webinar

AI Innovation in Action: How The Promo Industry Is Using AI

AI illustration-1

AI will fundamentally change how we source, market, and sell. It is the single most transformative technological advancement in our lifetime (second only to the internet!) and while it’s a rapidly changing medium, distributors and suppliers are already exploring numerous ways to use AI to power their business. Join us as we explore how some of the most progressive distributors like Fairware are currently using AI to enhance sales growth, marketing content, data, and more. Through a show-and-tell experience, you will discover new tools and strategies to boost AI for ops, sales, and marketing!

 

We'll Explore:

  • The various AI tools being used by distributors and suppliers, such as Chat GPT, Sora, and Jasper, for tasks like writing product copy, blog posts, social media posts, and image generation.
  • How AI is integrated into existing applications like HubSpot and Zapier to reduce manual and repetitive work, such as data entry or lead tracking.
  • How AI can be applied in operations for data analysis and reporting and project management.
  • AI applications for content creation, targeted advertising, market research, customer segmentation, and email marketing campaigns.
  • AI use for image generation.
  • How to adopt and yet be conscious of AI's environmental impact potentially through choosing the right applications or becoming better prompt engineers.

 

Who Should Attend: 

  • Distributors and Suppliers in the promotional products industry seeking to gain a competitive edge by leveraging AI.
  • Sales and Marketing Professionals aiming to enhance their strategies, streamline operations, and create impactful content using AI tools.
  • Business Leaders and Decision Makers interested in understanding the transformative potential of AI in driving business growth.
  • Anyone curious about how AI is reshaping operations, marketing, and sales in the industry.

About Our Speakers

webinar-headshots-bobby2

Bobby Lehew

commonsku

Chief Content Officer

Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts. Bobby was the CEO for 15 years at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A multiple PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, skucast, and a national speaker on topics related to B2B marketing, B2B selling, and storyselling. Bobby is an ardent bibliophile who loves to explore creative insights from entrepreneurs who bridge the world between art + commerce.

charles-headshot-commonsku

Charles Freund

Fairware Promotional Products

Director of Sales

Charles Freund is the Director of Sales at Fairware Promotional Products, a Vancouver-based company specializing in sustainable and ethically sourced promotional merchandise. Born and raised on the West Coast, Charles brings a deep-rooted passion for environmental responsibility to his work. With eight years at Fairware, he has played a pivotal role in leading the sales team and driving the company’s commitment to responsible branding solutions. His expertise in sales, dedication to sustainability, and leadership have made him a key contributor to Fairware's mission of using business as a force for good and have been integral in fostering the company’s continued growth and success.

Want more amazing content?

Check out the #1 blog in the promotional products industry!

About commonsku

commonsku is a comprehensive software solution tailored specifically for the promotional products industry. It serves as a CRM, Order Management, and eCommerce platform, providing a sophisticated hub that seamlessly connects distributors and suppliers. With commonsku, teams can streamline their workflow and focus on what they do best, fostering efficient and sustainable growth.
distributor-companies

800+

Distributors
network-volume

$1.8B

In Volume
supplier-partner

100+

Supplier Partners
growth-rate

20%

Distributor Growth Rate