AI Innovation in Action

AI will fundamentally change how we source, market, and sell. It is the single most transformative technological advancement in our lifetime (second only to the internet!) and while it’s a rapidly changing medium, distributors and suppliers are already exploring numerous ways to use AI to power their business. Join us as we explore how some of the most progressive distributors like Fairware are currently using AI to enhance sales growth, marketing content, data, and more. Through a show-and-tell experience, you will discover new tools and strategies to boost AI for ops, sales, and marketing!

We'll Explore:

• The various AI tools being used by distributors and suppliers, such as Chat GPT, Sora, and Jasper, for tasks like writing product copy, blog posts, social media posts, and image generation.
• How AI is integrated into existing applications like HubSpot and Zapier to reduce manual and repetitive work, such as data entry or lead tracking.
• How AI can be applied in operations for data analysis and reporting and project management.
• AI applications for content creation, targeted advertising, market research, customer segmentation, and email marketing campaigns.
• AI use for image generation.
• How to adopt and yet be conscious of AI's environmental impact potentially through choosing the right applications or becoming better prompt engineers.

Who Should Attend: 

• Distributors and Suppliers in the promotional products industry seeking to gain a competitive edge by leveraging AI.
• Sales and Marketing Professionals aiming to enhance their strategies, streamline operations, and create impactful content using AI tools.
• Business Leaders and Decision Makers interested in understanding the transformative potential of AI in driving business growth.
• Anyone curious about how AI is reshaping operations, marketing, and sales in the industry.