"Better than e-commerce."That's just one phrase of many that stuck with me from my conversation with Craig Dunlap and Kirk Meyer who run an $8.5 million distributorship out of Dallas, Texas. Friends since the 4th grade, they have led their distributorship through a host of changes, most notably a conscious cut in 30% of their revenues which led eventually to a 30% increase in gross profit.
At the PPAI Expo in January I sat down with Crag and Kirk to explore why and how they decided to narrow their focus on the right kind of client and how they have managed to build a successful company through a strong partnership. We discussed the values that govern their business and how it affects the way they work, values that are expressed in the acrostic, "Gimme Magic":
- G - Greater relationships
- I - Innovative ideas
- M - Mindset of improvement
- M - Move fast and ... break things
- E - Exceptional customer service
- M - Make it rain the right way
- A - Attitude of happy flexibility
- G - Gracious
- I - Improve lives with a servant attitude
- C - Cheerful
Join us for a free-ranging but incredibly helpful conversation on the hard work of making magic!
