Episode 335: Customer Experience is the New Differentiator (Dan Gingiss)

In the promo industry, the competitive services we offer our customers have flatlined. What we mean is: every distributor is offering the same services: everyone is doing shops, kitting, fulfillment, creative design, completely bespoke merch. The services we offer are no longer a key competitive advantage. 

So what’s left in a world where all things are equal? 

Customer experience.

On today’s show we’re exploring how a remarkable customer experience is the key to unlocking your best competitive advantage.

Dan Gingiss has led customer experience initiatives at some of the biggest brands in the world: including McDonald’s and Discover. He’s the author of The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share and Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media.

And Dan is also our keynote speaker and workshop leader at our business boot camp experience called skucamp held Sept 7-10 in Scottsdale AZ. We just opened registration and if you are needing a few days where you can roll up your sleeves and work strategically on your business while exploring ideas alongside some of the brightest minds in the industry, then you should join us.

We haven’t released the topics yet but we can give you a sneak peek: come learn how one distributor grew their business from $6 million to nearly $40 million, learn how to actually develop an agency mindset, understand the current macroeconomic climate with economy expert Kyla Scanlon and hear from three of the industry’s largest supplier CEOs.

More topics to be revealed soon but skucamp sells out quickly so hop on over to skucamp.com to grab your spot now.