Genumark is one of the largest companies selling promotional merchandise in North America, The PPPC (Promotional Products Professionals of Canada) named Genumark (yet again) the Top Large Distributor and National Distributor of the Year, and Genumark consistently ranks in ASI’s top 40 distributors by revenue in North America. In October of 2019, Genumark acquired RightSleeve, right before the pandemic hit. Rightsleeve too is a multiple award-winning agency.
So, what happens when the largest distributor in Canada and one of the most progressive brands in the business face integrating their companies, their brands and their clients? And what happens when this integration happens in midst of a pandemic? In today’s episode, you’ll hear the story of how Mitch Freed, Genumark’s Executive Vice President of Sales and Strategy, and Stephen Musgrave, Rightsleeve’s Vice President and General Manager, guided the merger, their clients, and their teams over the past several months.
