Articles
Ten Tips To Help You Ace 2018 (and Get the Most out of skucamp!)
As I write this, we’re just days away from our inaugural skucamp event held at the iconic Ace Hotel in Palm Springs! Our primary purpose at skucamp is to…
8 Secrets the Pros Know About Protecting Your Bottom Line and Maximizing Your Profit (The Path to $10 Million, Part 7)
It happens to all of us at some point in our promotional products career: you finally convert that hard-to-reach prospect into a bonafide customer … only…
The Craft of Renewal: 6 Ways to Revitalize and Refashion Your Brand
Reading time: 7 min We arrive in Salt Lake City on a mission: to discover how in the hell a 30-year old lanyard company, within an old and commoditized…
Unvarnished and Unconventional: Bold Ideas on How to Build a Better Promotional Products Support Team (The Path to $10 Million, Part 5)
Reading time: 5 minutes “Strategic investment in infrastructure produces a foundation for long-term growth,” wrote businessman and troubadour Roger…
4 Mistakes to Avoid When Hiring Promotional Products Salespeople (The Path to $10 Million, Part 4)
Exponential sales growth requires recruiting, getting the right people “on the bus.” The phrase “on the bus” comes from Good to Great by Jim Collins, a…
The 5 Stages of Business Growth (The Path to $10 Million, Part 3)
How do you get from $500,000 to $1 million in sales? How do you grow from $1 million to $3 million? What does it take to get to $10 million? We’re…
3 Key Elements That Make a Promotional Products Company Great to Work For
“Because we actually give a shit about the people we employ.” That’s what Andy Thorne, President of UK-based distributor Outstanding Branding said when I…
3 Critical Roles in a Promotional Products Distributorship: The Architect, the Sales Driver, and the Nurturer (The Path to $10 Million, Part 2)
How do you get from $500,000 to $1 million in sales? How do you grow from $1 million to $3 million? What does it take to get to $10 million? This is the…
7 Questions That Help You Focus and Find Your Personal Path to Success (Part 1: The Path to $10 Million)
Feels good. I’ve hit a level of sales that I’m proud of, I’ve worked hard, but … I now realize … future growth is all up to me: my sales, my prospecting,…