E-commerce is now over twenty years old.
Amazon has been in business for 23 years.
In the early days, many of us in the industry panicked because of the e-commerce revolution, and now, 20 years later, it has not put a dent in the business like we thought it would, though it has changed buyers' expectations.
In this episode, commonsku's Chief Platform Officer, Mark Graham, and I explore what the future of B2B e-commerce could look like. We share our failures at trying to build our own e-commerce solutions and walk through what the buyer’s experience could be if we simply challenged our conventional views of e-commerce and re-imagined the buyer’s journey.
Join us as we debunk some sacred views of e-commerce and think through the lens of
customer experience rather than
product transactions.
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