Be a brand anthropologist. Know yourself, know your breed. Pick your lane, stay in your lane.
Those are just a few of the truisms that Renya Nelson, founder of Brand+Aid, shared with the skucon audience in Las Vegas where she delivered a talk on “How to Build a Kick-Ass Brand to Attract Kick-Ass Clients.” A former talent liaison and agency professional whose career spans an impressive repertoire of work with companies like Pepsi, Trident, Sundance, New York Fashion Week, SXSW, The Grammy’s, and Levi’s, from humble roots, Renya first worked out of a library when she started her distributorship and in several years, combining her passion for fashion-forward trends with intelligent branding, created one of the most admired agencies in the business.
Recently featured on the cover of ASI’s Counselor Magazine as a 2017 Hot List honoree, and recognized by Utah Business as one of “30 Women to Watch,” Renya’s company Brand+Aid is headquartered out of their home base in Salt Lake City. Renya delivered this talk in one of our Jam Sessions, which were short talks followed by improvisational riffs with the audience.
Tune in to hear Renya’s six principles for building a kick-ass brand, followed by her candid and exceptional answers during the Q&A.
