What began as a simple distributorship expanded to web design & development, enterprise e-commerce, digital recruiting services and more. When John Henry of JH started in 1998, little did he know that JH would soon expand into culture and recruitment services for businesses, consulting, digital services, and more. Many of us in the industry consider ourselves strategic advisors to our clients, but when our CCO, Bobby Lehew, got to participate in JH’s “Expand Your Brand” event (virtually) this year, we realized that if there’s one thing JH is exceptional at, above all, it’s expanding their own brand to serve their clients. A great example is their business Culturecruit which helps businesses create a better culture so that they can attract and keep top talent. Today, we talked with John about his evolution from promo to strategy and a few lessons learned along the way.
BTW: If you are going to skucon and the PPAI Expo, we’ve got a host of activities we’d like to invite you to and we’ve made it simple for you to find them all at commonsku.com/expo – We’re hosting a Breakfast Club, Happy Hours, and members of our team are leading sessions, Bobby Lehew is hosting a session on how to map bold merch trends to a killer sales strategy, Charlie Moscoe and Aaron Kucheraway are leading a session on connecting your workflow, and you can even find a handy list of all the commonsku suppliers and their expo booth numbers in a convenient doc. Hop on over to commonsku.com/expo to get all the details and we will see you in Las Vegas!
One last thing: As you listen to this, we’re wrapping up the year and we always love to do so by both looking back and looking forward. This year in 2024, 856 distributors on the commonsku platform created a million projects —you heard that right, a million projects on the commonsku platform, with a 140% increase in shops and a 30% increase in EPO volume. We have all these stats and snapshots of future releases at commonsku.com/2024recap.
Enjoy our chat with John Henry!
