Episode 248: The People Behind the Merch: Jorge Herrera, Hirsch

How often do you think about the people who make your merch? The hundreds, maybe thousands of people behind the orders, projects, shipments, and deliveries. 

We thought we’d pause this week to share a very special story, one story, of the many stories in our industry, the story of Jorge Herrera, otherwise known as George. 

Jorge began working for Hirsch in 2010, straight out of high school, after meeting Hirch vice president Paul Hirsch on the soccer field. He started as a production assistant and after 12 years of mastering every machine in the building, from the print machines to the forklift, he’s now the Lead Production Manager. Jorge, or George, is an integral asset to the back of house at Hirsch, and, according to Director of Sales and Marketing, Brittany Frase, “he still makes the best box of anyone on the floor.” 

At Hirsch, they call the team that produces their merch, “Team Kaizen” Kaizen, as many of you know, translates to continuous improvement.

I hope you feel the energy of this spirit as we share with you Jorges story.